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Technology

5 Key MarTech Priorities for CMOs in 2025

As economic conditions tighten, CMOs are prioritising MarTech solutions that deliver tangible results. The way forward is to optimise your existing stack, leverage first-party data, and build resilience for long-term success.

Technology

The WordPress Controversy: Is Composable Architecture The Way Forward

Composable architecture is reshaping web development, offering a flexible alternative to traditional CMS platforms like WordPress.

Technology

Understanding third-party cookie deprecation and Google's Privacy Sandbox

How do you get ahead of third-party cookie deprecation?

Technology

2024 AI & Customer Service Trends Event Highlights

The latest AI trends that are transforming how brands interact with their customers.

Technology

Advanced ChatGPT Guide: Boost your results with Priming

Artificial Intelligence (AI) has significantly influenced the way people work, especially marketers. Chatbots such as ChatGPT are becoming essential tools for marketing teams to increase efficiencies.

Technology

Don’t Let The Sun Set On You - Prove CRO Before It’s Too Late

Google Optimize is scheduled to sunset in September of this year, so make sure you’re not caught in the dark.

Technology

Understanding MarTech priorities for CMOs during economic headwinds

Our Managing Director, Matthew Keegan shares his insights on the biggest MarTech priorities for CMOs during economic uncertainty.

Technology

Use Intercom to leverage AI for customer results

There is a lot of hype around AI. It's everything, everywhere all at once. But how can you zero in on something which leverages the power of Large Language Models immediately to improve support for customers?