Insights & News

Google’s Cookie U-Turn: A Temporary Reprieve or False Dawn.

Cookies haven't disappeared & neither have your privacy efforts.

Google’s Cookie U-Turn: A Temporary Reprieve or False Dawn
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Google’s Cookie U-Turn: A Temporary Reprieve or False Dawn

Cookies haven't disappeared & neither have your privacy efforts.
Insights 1.

Understanding the impact of User Trackability decline- Feb 2024

User Trackability is getting stricter, and based on our proprietary research, we are seeing browser trackability drop to 47% on average in the last 15 months. The new report helps marketers understand what it means for remarketing, conversion tracking and more.
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Preparing for Universal Analytics (UA)’s farewell: Advanced Google Analytics FAQs explained

Navigating the GA4 Transition: Your FAQs answered as we bid farewell to Universal Analytics (UA).
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The future of attribution modelling – attribution without cookies

Learn about cookie deprecation’s impact on attribution modelling and the platforms and tools that are the future of attribution.
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Why server-side tagging is a marketing tool

Regulatory changes to data privacy are having an impact on advertising strategies. To continue learning about your customer journey, a good option is server-side tagging.
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The Digital Marketer’s Guide to Privacy Enhancing Technologies (PETs)

Privacy Enhancing Technologies (PETs) have advanced over recent years to become essential to marketing strategies that align with the new privacy and regulatory laws.
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Customer Data Platforms (CDP): What you need to know

A customer data platform (CDP) is a prebuilt software system that centralises customer data from all digital touchpoints, making it available for campaigns and other marketing initiatives.
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Google Analytics (GA4) Transition Deadline Pushed Back for Enterprise Customers

The sunset date for Universal Analytics 360 (premium) licenses has been pushed back from October 1st, 2023.
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How propensity models create power-ups

Although time intensive, closing the loop between your customer relationship management (CRM) software and website provides invaluable opportunities to drive your marketing strategy.
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