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Insights & News

Google’s Cookie U-Turn: A Temporary Reprieve or False Dawn.

Cookies haven't disappeared & neither have your privacy efforts.

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Google’s Cookie U-Turn: A Temporary Reprieve or False Dawn
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Insights 1.
Analytics & Data

Google’s Cookie U-Turn: A Temporary Reprieve or False Dawn

Cookies haven't disappeared & neither have your privacy efforts.
Read more
Insights 1.
Analytics & Data

Understanding the impact of User Trackability decline- Feb 2024

User Trackability is getting stricter, and based on our proprietary research, we are seeing browser trackability drop to 47% on average in the last 15 months. The new report helps marketers understand what it means for remarketing, conversion tracking and more.
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Insights 1.
Analytics & Data

Preparing for Universal Analytics (UA)’s farewell: Advanced Google Analytics FAQs explained

Navigating the GA4 Transition: Your FAQs answered as we bid farewell to Universal Analytics (UA).
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Insights 1.
Analytics & Data

The future of attribution modelling – attribution without cookies

Learn about cookie deprecation’s impact on attribution modelling and the platforms and tools that are the future of attribution.
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Insights 1.
Analytics & Data

Google Analytics 4 (GA4) Frequently Asked Questions

GA4 FAQs: The features, key differences to Universal Analytics and what these means for marketers.
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Insights 1.
Analytics & Data

Why server-side tagging is a marketing tool

Regulatory changes to data privacy are having an impact on advertising strategies. To continue learning about your customer journey, a good option is server-side tagging.
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Insights 1.
Analytics & Data

The Digital Marketer’s Guide to Privacy Enhancing Technologies (PETs)

Privacy Enhancing Technologies (PETs) have advanced over recent years to become essential to marketing strategies that align with the new privacy and regulatory laws.
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Insights 1.
Analytics & Data

Customer Data Platforms (CDP): What you need to know

A customer data platform (CDP) is a prebuilt software system that centralises customer data from all digital touchpoints, making it available for campaigns and other marketing initiatives.
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Insights 1.
Analytics & Data

Google Analytics (GA4) Transition Deadline Pushed Back for Enterprise Customers

The sunset date for Universal Analytics 360 (premium) licenses has been pushed back from October 1st, 2023.
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