David has been with Resolution Digital for over 10 years, in many leadership roles. David is responsible for leading the roll-out of the experience team on training, growth, and quality of Resolution Digital's experience services.
He helps in enabling brands to optimise and own all touch points of their digital user journey through One Search, Intelligent Content, Conversion Optimisation, Search Experience, eCommerce, and xConnect.
As generative AI becomes more common in top search engine results, brands need to shift their focus.
To stay prominent in the changing landscape of AI-driven overviews and chat-style search results, they must understand how to deliver genuine value to consumers, not just relevant answers.