Resolution Digital OneSearch – SEO & SEM Services }

OneSearch – SEO & SEM Services.

Integrated SEO and SEM strategy delivering efficiencies and incremental performance

The OneSearch strategy combines the activity across organic and paid search to provide brands with an integrated search solution. 


This integrated search marketing service helps brands improve their search performance and get more bang for the buck.

Removing silos between SEO and SEM to increase effectiveness

We believe in integration of SEO and SEM activities to deliver the optimum search experience. Working in silos, could lead to media wastage, traffic and conversion cannibalisation or less effective performance. 

Our proven methodology has driven noticeable increases in performance for our clients over the years leading to Search becoming an even more effective channel.  

Benefits of OneSearch

OneSearch provides a unified view of your search performance delivering business results.
Gain a realistic view of Search performance by designing a combined CPA KPI across SEO and SEM
Gain incremental conversions by maximising Share of Voice across both SEO and SEM
Reduce SEM spend wastage by intelligently managing your bids across keywords where SEO delivers the majority of traffic and conversions
Reduce your combined CPA by adopting a cohesive integrated search strategy
Gain insights on what keywords to bid on and when
Ensure your brand dominates SERP whilst SEO is in its infancy or growing.

Our OneSearch Capabilities

Our OneSearch strategy has helped many of our clients realise the true importance of search engine marketing.

Improved performance

  • Incremental conversion with complementing tactics across SEO and SEM 
  • Reduced wastage by intelligent budget allocation to reduce combined CPA
  • Incremental conversions for critical campaigns and product launches by maximising search share of voice
  • Multi-layered strategy taking in to account consumer behaviour to deliver on your objectives

Integrated approach

  • Breaking down the silos with an integrated search strategy informing SEO and SEM tactics.
  • Team integration working towards a common KPI
  • Flexibility in KPIs for different campaigns based on agreed objectives

Proprietary technology

  • SEO and SEM share of voice data in a single view
  • Historical view of CPC changes to balance priorities
  • Combined Search reporting
  • Combined search measurement of KPIs

Tailored to your objectives

  • Test and learn plans designed for your objectives
  • Continuous feedback loop and optimisations
  • Iterative refinements to campaigns based on performance and objectives

Frequently Asked Questions

SEO & SEM are quite different from one another; beyond just the being different approaches to marketing.

Search Engine Optimisation or SEO refers to the process of optimising a website through different optimisation strategies in order to generate traffic from organic search queries. In other words, its focus is solely on ranking on the Organic section of the Search Engine Results Page (SERP).

Search Engine Marketing (SEM) focuses on generating traffic & visibility from both organic and paid search queries. In other words, SEO is just a subcomponent of SEM. When doing SEM, you need to integrate SEO with Search PPC.
Integrated Marketing or Integrated Marketing Communications (IMC) is a strategic marketing approach; when businesses and brands focus on creating unified communication and experiences for a specific target audience with all channels of marketing. It usually entails; Paid media (Traditional & Digital), Earned media (Organic search, PR Activities, Influencer Marketing, etc) And lastly; Owned media (Website, eDMs, Social Media Profiles, etc)

Talk to our OneSearch specialists

Our OneSearch experts are here to assist you with your Integrated Search strategy.
  • Call
  • Email
  • Message

Talk to our digital marketing experts today!

Get digital marketing insights in your inbox

Sign up to receive informative digital marketing insights in your inbox

Our approach to SEO and SEM integration

Maximising search ROI
01

Effectiveness audit

First, we understand your business objectives and based on that run a comprehensive audit across your paid and organic search activities.

Resolution Digital OneSearch SEO SEM understand your business objectives and based on that run a comprehensive audit
02

Testing and learn

Based on our findings, we propose a number of test hypotheses to deliver on your objectives, be it efficiency in spend, delivering incremental conversions or reducing SEM spend wastage.

Resolution Digital OneSearch SEO SEM Testing and learn
03

OneSearch Strategy

With test results available, we will be devising a strategy that is proven to work for your business and is based on your performance data. One size does not fit all.

Resolution Digital OneSearch Strategy SEO SEM
04

Proprietary technology

Using Flightdeck, we gather data from multiple sources across paid and organic search to fast track learnings and deliver a cohesive view of your performance in Search as a single channel.

Resolution Digital OneSearch SEO SEM Flightdeck dashboard

A Remarkable Agency

Remarkable Results

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.


We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of SEO Services that include enterprise SEO, SEO consultancy, website SEO analysis & insights, SEO strategy, SEO audit, blogger outreach, local SEO, mobile optimisation, app store optimisation, voice search optimisation, OneSearch, and intelligent content solutions.


Why choose Resolution Digital as your market-leading SEO agency?

We understand that search engine optimisation is critical to achieving a high rank positions in search engine results, growing organic traffic, and increasing conversions


Resolution Digital is a full-service SEO agency with a team of over 100 SEO specialists and proprietary SEO technology.

Insights & News

Google BERT Update - Impact on your Content Strategy

Google BERT Update - Impact on your Content Strategy

In late October 2019, Google announced an advancement to how they process search queries, utilising a model called BERT (Bidirectional Encoder Representations from Transformers).
Optimise your multiple Google My Business (GMB) listings - with automation

Optimise your multiple Google My Business (GMB) listings - with automation

Struggling to optimise & make frequent Google My Business (GMB) updates across multiple store listings? Here's how you can automate it in a few clicks.
SEO Updates – Google Launches AMP Testing Tool

SEO Updates – Google Launches AMP Testing Tool

Google: Launch of New AMP Testing Tool Now Available in Google Search Console

Let's talk how OneSearch can you help your business achieve Remarkable Results?

Stay informed with our latest insights & news

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

Visit your Sydney office

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office

Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office
l

Contact Us