The next generation of Google Analytics 4 (GA4) is designed for the future of measurement. This article will touch on what’s new in the latest GA4 updates.
The next generation of Google Analytics (GA4) is designed for the future of measurement. We know that keeping up to date with the latest changes in GA4 can be overwhelming, which is why we have data and analytics experts like our General Manager, Richard Bedford, to keep you in the know with the latest updates.
Latest updates to Google Analytics 4 for July 2022:
Publishers can link Google Ad Manager to GA4
What's new:
- Publishers can report on Google Ad Manager web and app advert monetisation within GA4.
- Publishers can report on GA4 behavioural data across web and app in Google Ad Manager Analytics reports.
To implement this, publishers must link their Google Analytics property to Ad Manager. Here's how to link GA4 properties to Ad Manager.
New Conversion Rate metric added to GA4
What's new:
- The New Conversion Rate metric will let you report on the conversion rate of any conversion event.
- Conversion rate percentage is available for both users and sessions.
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Bounce rate available in GA4
What's new:
- Bounce rate is available in GA4 Explorations and Reporting Customisation, but it is not calculated in the same way as Universal Analytics.
- In Universal Analytics, Bounce rate was calculated as a percentage of sessions with no interaction events triggered, or links clicked.
- In GA4, Bounce rate is the inverse of Engagement Rate.
- GA4 Engagement rate is calculated as a percentage of sessions that either:
- lasted longer than 10 seconds
- had a conversion event
- had at least 2 page views or screen views.
- Thus, GA4 Bounce rate is the percentage of sessions that lasted less than 10 seconds, with no conversion event and was only a single page view or screen view.
Here's a quick comparison between Google Analytics 4 and Universal Analytics metrics.
New GA4 dimensions and metrics
What's new:
- These new dimensions are available in Explorations, Reporting, and Audience Builder.
- They are available across sessions and user scopes.
- UTM Term surfaces, the paid search keyword used in the utm_term parameter.
- UTM Content surfaces, the label used in the utm_content parameter – are usually used to differentiate similar ads so that you can tell which one is more effective.
Learn more about GA4 dimensions and parameters to URLs to collect campaign data.
We have various resources to help you get started with GA4.
Marketer's Guide to GA4
We created the Marketers Guide to GA4 to help marketers get buy-in from leadership and sign off on the most suitable business case, now. Especially, to collect GA4 data to leverage the new predictive and ML capabilities.
Implementation Checklist
We’ve developed an implementation checklist for in-house teams to manage the deployment of GA4.
GA4 Training Prospectus
We have just wrapped up our March Advanced Analytics Training course for both public and in-house teams.
GA4 Advanced Analytics Course
Register your interest ton our Google Analytics 4 Advanced Analytics live training course, where you'll learn how to set up properties in GA4, when to use them, and how to use the reports.
Google Analytics as you know it is retiring
Google Analytics 4 (GA4) will replace Universal Analytics, which will stop collecting data on 30 June, 2023. Download our guide and prepare for the future of Google Analytics.
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