MarTech Strategy Services | Resolution Digital Australia

We help our clients with actionable marketing technology roadmaps that deliver real business change.

Our marketing technology strategy will help you define a marketing technology roadmap, select the right vendors, and setup the platforms to deliver your marketing technology use cases and business ambitions

Resolution Digital MarTech Strategy Services marketing technology strategy customer journey

Marketing technology strategy and roadmaps that drive real business change.

We provide end to end marketing technology services, which means we understand the importance of a marketing technology strategy that is practical and drives real business transformation.

Our MarTech audit and strategy is built around change management principles to ensure that we uncover high value use cases, understand your business processes, and ensure that any technology implemented supports your people to do better things for your business.

We have a broad range of deeply technical specialists in marketing technology stacks, integration, development, consumer journey analysis, customer identity, data, and marketing.

We bring these capabilities together in a simple manner to provide a marketing technology strategy that delivers.

Benefits of a Marketing Technology Strategy

Our Marketing Technology Strategy is the culmination of our comprehensive MarTech audit process. Our MarTech strategy synthesises the findings to define recommendations based on current state, future vision, and known constraints & risks. We design a MarTech roadmap with timelines for implementation and prioritisation, and define the processes, skills and resources required to facilitate and execute at various stages of the roadmap

Full Strategy document and presentation, with use cases tied to business outcomes

Marketing strategy to help build business case for investment

Business understanding of which vendors meet the use cases, and identification of gaps in capabilities or known risks

Drive adoption of new technology and maximise ROI

Ensure fit of technology to business requirements

Reduce risk of purchasing technology licenses that don’t meet business needs

Our Marketing Technology Strategy Capabilities.

We have specialist business units within Resolution Digital dedicated to specific technologies or platforms, including technology strategists that bring the story together. This ensures that our marketing technology strategy is comprehensive across all marketing technology covering the full user journey

Approach to a Marketing Audit & Strategy

Our Marketing Technology Audit is part of our holistic Marketing Technology Audit and Strategy Approach.

01 | Objectives & Communications Plan

02 | Discovery & Use Cases

03 | Technology & Data Audit

04 | Consumer Journey Mapping &

.Customer Requirements Audit

05 | External Data Audit

06 | Marketing Technology Strategy

07 | Technology Vendor Evaluation &

Selection Including RFP Process

08 | MarTech Strategy

Implementation, Integration, &

Ongoing Management

A market leading Marketing Technology Agency.

We understand what it takes to develop engaging digital experiences and help our clients identify requirements, select the right technology and develop the optimal solution.

Resolution Digital is a full-service Marketing Technology Agency with a team of experienced technology specialists.

Talk to our MarTech strategists

Speak to our Marketing Technology consultants to understand how our MarTech strategy will help your business

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Related Services

DXP Development

Personalisation

CRM Strategy

Remarkable Results

Telco brand realises +$3.2m annual revenue from smarter decisioning from cross-platform measurement

+800 % ROI

By breaking down the silos across Google, Facebook, BVOD, and connecting this data via smart attribution, we understood the contribution of each media channel to sales and optimised for maximum orders and revenue

A retail giant increased their ROAS by moving from 3p data to 1p data with an uplift of

+23 % ROAS

With the loss of 3rd party audience data (due to 3P cookie deprecation), this retail client had to invest in a data strategy to leverage 1p data to maintain and enhance their targeting capability

Deploying a 2P data partnership strategy for this beverage client increased media effectiveness by

+21 % increase in media effectiveness

This beverage client lacked 1P data and needed to drive growth. Our 2P data strategy excluded non-alcohol drinkers from targeting increasing media effectiveness

Utilizing CRM data & website data via DMP tagging we increased revenue by 18% with

+1,000 % ROI

This retail client needed to exclude existing members from advertising to reduce wastage and drive ROI

Insights uncovered that the user journey via car configurator increased conversion rates

+19 % increase

in conversion rates in the first month of the program. Conversion rates we're low on the test drive page, this client embarked on a CRO program to uncover why and implement a optimistion program

Leveraging cleanrooms this QSR client matched cross-channel audiences at a user level to

+20 % increase in sales

This client spends millions across Google and FB but unable to connect advertising to sale, or gain an understanding of customers who are exposed to ads, and drive better sales

Our technology consulting helped this real estate client consolidate their MarTech and save over

$1m in MarTech saving

This property client had multiple technology partners and needed help to focus on use cases that drove business outcomes and feature usage across their MarTech stack

This FMCG client used a DMP to grow sales in a declining segment by

+4.6 % growth in sales

This FMCG brand was in decline, was unable to accurately target its primary audience and dropped into #2 brand by market share. Increasing sales increased the market share and the brand became the #1.

A QSR client used Salesforce Marketing Cloud to increase addressable consumers by 300% and deliver

+400 % ROI

This QSR client had a poorly implemented data management platform that meant the client was unable to communicate and personalise comms to their customers effectively

Deploying a holistic crm program integrated to media we delivered $1,536% ROI in the first 2 months

+1,536 % ROI in 2 months

A financial services client needed to deploy a CRM program to drive growth and customer retention in a highly competitive sector

The insights uncovered from our BI platform enabled this financial services client to increase

x2 sales in Home Insurance Sales

By connecting 1st party datasets with syndicated research, we enabled the marketing team to launch a bespoke campaign for a new audience segment

We saved this professional services firm $1.25 million in annual staff costs

$1.25m cost saving

We modernized the data architecture across 7 entities and 5 finance system significantly reducing manual process and increasing insights in a single source of truth

Contact us to discover how we can get you Remarkable Results.

Insights & News

Technology

How choosing the right DSP can help drive campaign success

The digital buying landscape is rapidly evolving and growing in complexity, and the right DSP enables programmatic buyers to be more agile in how they optimise marketing channels and objectives.

The Next Frontiers in Mobile Are Payments and Wearables

Brands switch their mobile approach from campaigns to ‘always on’.

Machine Learning and Marketing Clouds Take Centre Stage

Powered by predictive analytics, brands will be able to predict the behaviours of prospects.

About Resolution Digital.

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Marketing Technology Agency Services such as Technology Audit, Technology Strategy, Technology Selection, Technology Implementation & Configuration, Technology Support & Management and Technology Training.

Why choose Resolution Digital as your digital marketing agency?.

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Why choose us?

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Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

+61 2 8729 8201

Visit your Sydney office

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

+61 3 8526 7699

Visit your Melbourne office

Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

+61 7 3054 4721

Visit your Brisbane office

Marketing Technology Strategy Services.

We help our clients with actionable marketing technology roadmaps that deliver real business change.

Marketing technology strategy and roadmaps that drive real business change.

GA4 Post Migration Guide

The complex MarTech landscape made easy

Kentico Site of the Month

Proud sponsor of the Women Leading Tech Awards 2022

Benefits of a Marketing Technology Strategy

Our Marketing Technology Strategy Capabilities.