Resolution Digital State of MarTech CMO Whitepaper 2023 Downloadable PDF }

The State of MarTech in Australia.

Resolution Digital State of MarTech CMO Whitepaper 2025 Downloadable PDF

We're all aware that the MarTech landscape is evolving at speed, with over 14,100 marketing products available in the market!


To help you navigate this MarTech minefield and build your ideal MarTech stack, simply download the State of MarTech report today.

Download the State of MarTech in Australia report.

How is Australia navigating the MarTech Landscape? 

The online marketing landscape continues to evolve at a rapid pace, there are now over 14,100 marketing products available in the market. In the past year alone, AI has had a huge influence on how brands communicate with customers, and personalise marketing campaigns at scale. 


These changes make it ever more challenging for marketers to stay at the forefront of change, to drive better performance and outcomes. 


The report covers:

  • First-Party Data Power: With third-party cookies on their way out, first-party data is becoming your competitive edge.
  • AI’s Impact: AI is reshaping marketing—enhancing performance, personalisation, and efficiency.
  • MarTech Mastery: Businesses with flexible tech stacks and advanced analytics are excelling in customer engagement and ROI.

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