Selecting a new marketing technology vendor is a complex strategic decision. Our vendor and system selection methodology takes the pain out of this process and ensures that the technology you select will deliver upon your goals
New enterprise systems work across functions and processes, they impact on customers, employees, and have a significant impact on the business performance.
Yet we still see organisations select marketing technology based on emotion, brand loyalty, existing relationships or arbitrary needs instead of quantifying the impact and value of their selection against the business objectives and growth.
That's why we developed our marketing technology selection process. We remove the ambiguity from selecting new marketing technology by capturing the critical system requirements and ensuring that the vendors responses are scored and quantified fairly.
This approach delivers remarkable results for our clients again and again
We have specialist business units within Resolution Digital dedicated to specific technologies or platforms, including technology consultants that are experts in the marketing technology stacks and MarTech systems
01 | Discovery
In the discovery phase we build the business case and obtain executive stakeholder commitment
02 | Project Strategy & Planning
In the planning phase we setup the project plan, and communicate the approach
03 | Business Requirements Definition
In the requirements phase we run workshops and interviews to understand the strategic, business, and technology requirements
04 | Vendor Identification
In the vendor identification phase we short-list the vendors and perform preliminary analysis
05 | Request For Proposals (RFP)
In the RFP phase we develop and agree the RFP brief and scoring criteria, share the RFP to vendors, collate the responses and manage the RFP process
06 | Evaluation
In the evaluation phase we review and score the vendor responses, coordinate product demonstrations, and check references
07 | Recommend
In the recommend phase we build implementation plans including budget and timing, and finalise the resource requirements
08 | Project Close
In the project close phase we help communicate the final decision and finalise approvals
A market leading Marketing Technology Agency.
We understand what it takes to develop engaging digital experiences and help our clients identify requirements, select the right technology and develop the optimal solution.
Resolution Digital is a full-service Marketing Technology Agency with a team of experienced technology specialists.
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Marketing Technology Agency Services such as Technology Audit, Technology Strategy, Technology Selection, Technology Implementation & Configuration, Technology Support & Management and Technology Training.
As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.
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Wurundjeri Country
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Turrbal and Jagera Country
200 Adelaide Street
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