The SEO landscape has drastically evolved over the past decade. We no longer rely on old optimisation strategies, algorithms have changed their focus, mobile and local search have become a lot more important and the search engine result pages themselves have changed the way they showcase information.
By developing an SEO strategy, you stay on track and overcome this ever-changing landscape.
Developing an effective SEO strategy is essential to help a business appear in relevant search results and gives the opportunity to drive growth and new business.
Our SEO strategy arms your business with a plan that maximises the opportunity to gain organic traffic. We don’t just make the strategy and forget about it; we keep updating it and modifying it with the search engines algorithms updates and business needs.
This is the first stage and the most essential step of a solid SEO strategy.
We analyse and understand where your business sits in the search and competitive landscape. What’s needed to be done and in what order to beat the rest and improve the current performance.
We leverage our proprietary tool set Flightdeck to gain meaningful insights. Our tool also helps save time and allow our specialists to invest their time in understanding the cause and effect of your SEO performance.
Allowing us to create richer understanding and develop considered recommendations.
Each of our SEO recommendations is measured and weighed based on the effort to implement and the impact to the business, ensuring that every action you undertake is of the utmost importance in driving a positive return on investment.
Once we have all of the necessary information, a timeline is developed, dependencies are identified, and the path to success is clearly laid out.
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of SEO Services that include enterprise SEO, SEO consultancy, website SEO analysis & insights, SEO strategy, SEO audit, blogger outreach, local SEO, mobile optimisation, app store optimisation, voice search optimisation, OneSearch, and intelligent content solutions.
We understand that search engine optimisation is critical to achieving a high rank positions in search engine results, growing organic traffic, and increasing conversions
Resolution Digital is a full-service SEO agency with a team of over 100 SEO specialists and proprietary SEO technology.
An SEO strategy is a plan for optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). An SEO strategy can involve on-page and off-page optimisation techniques, keyword research, content creation, and other tactics to improve search engine rankings and drive traffic to a website.
Here are the three most important things to know about an SEO strategy:
The four key areas of SEO that needs to be included in your SEO Strategy are:
1. Technical SEO: This pillar of SEO Strategy deals with making it easier for Crawlers or Search engines to find, crawl and index your webpage; so they can show the relevant pages on relevant result pages.
2. Content SEO: This pillar of the SEO Strategy deals with creating new content or optimising existing content so that it shows up for relevant queries. It includes strategies around text, images, video, tables, PDFs and much more.
3. On-site SEO: This pillar of SEO deals with the optimization content and HTML elements on a webpage. It’s also known as On-Page SEO and this pillar can be seen as a cross-over of technical SEO and Content SEO.
4. Off-site SEO: The last SEO pillar is Off-Site SEO or Off-page SEO and it deals with building authority and in turn trust for your website. While; this is quite often overlooked, this is a crucial component of developing strong organic rankings.
Wondering what’s the importance of SEO strategy?
SEO is made up of multiple elements, and only by knowing what each element is, and how they can help your business can you actually leverage SEO. SEO Strategy is important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
There are multiple SEO strategies that can be implemented to improve organic search performance. However, this should all be viewed with a situation lens and be based on the market context of the brand and its current Digital Marketing goals. However, we do recommend all brands focus on leveraging these SEO strategies:
1. Website Optimisation is a strategy focused on optimising your existing website to support the SEO insights unearthed during the audit phase. The level of work associated with this strategy depends on the current website health, performance and competitive landscape. Some common activities are; creating long-form web pages, creating pillars and pillar content, optimising Meta Tags, and ensuring your website is crawlable and indexable by relevant crawlers. etc.
2. Content Posting is a strategy focused on creating new content based on keyword gaps and keyword research insights. When a client is going ahead with this strategy; we usually recommend posting 1 to 4 posts every month. A common component of this strategy is to develop a content calendar entailing; blog titles, blog descriptions, supporting integrated marketing activities, and dates for the content release and promotion.
3. Link Building is an Off-Page SEO strategy that focuses on improving the website authority through the acquisition of relevant links. Common components of this can be integrating with your Digital PR plan or through direct outreach programs. This is determined based on the backlink audit and your competitive landscape.
Gadigal Country
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