Local SEO Services.

Google My Business (GMB): This is a free tool that allows businesses to create and manage their Google listing, which appears in Google search results and Google Maps. 

Local Citations: These are mentions of a business’s Name, Address, and Phone number (NAP) on other websites, such as directories, social media platforms, and review sites. 

On-Page Optimisation: This includes optimising a website’s content, metadata, and URL structure to make it more relevant for local searches. 

Local SEO, or Local Search Engine Optimisation, is the process of optimising a website and its online presence to increase its visibility and relevance for local searches. Local SEO is crucial for businesses that operate in a specific geographic area and depend on local customers.   Here are some of the reasons why local SEO is important: 

1. Increased Visibility: Local SEO helps businesses appear in local search results, making it easier for potential customers to find them when searching for products or services in their area. 

2. Higher Quality Traffic: Local SEO targets customers who are looking for specific products or services in a particular area, which means the traffic generated through local SEO is more likely to convert into sales. 

3. Competitive Edge: Local SEO helps small and medium-sized businesses compete with larger businesses by providing them with an opportunity to appear in local search results. 

While Google keeps information about its organic search algorithms a secret; it’s quite open about Local search algorithm.  

The 3 main factors of local ranking factors are: 

1. Relevance. Matches the business profile information to search query made by the user.    Example: GMB Primary Category, Additional Category, Listing Title, etc. 

2. Distance. Serves information based on current location/ location determined in query and proximity of businesses from said location.

3. Prominence. Serves results based on how well-known Google considers that business to be.  Example: Star Ratings, Keywords in negative queries, etc.  

Claiming and optimising the Google My Business Listing (GMB): This includes verifying the listing, adding accurate information, responding to reviews, and uploading photos. 

Building Local Citations: Businesses can do this by creating profiles on directories and review sites, as well as by participating in local events and sponsoring local organisations. 

Creating Location-Specific Content: This includes creating blog posts, landing pages, and other types of content that are relevant to the local area.