With a rise in the number of digital media publishers, buying platforms, and consumer touchpoints, it’s becoming increasingly difficult to reach relevant audiences at the right moment. This is where media buying strategies based on consumer data come into play and help you maximise your campaign potential, delivering real results. Our team of experienced media buying experts are skilled in delivering advanced, data led, digital media buying strategies.
Contiki wanted to attract a new, highly motivated audience for their European summer trips. As Pinterest is the platform for inspiration and discovery, we knew it would be a great place to attract Gen-Z travel lovers.
We launched a campaign with Pinterest in the lead-up to the peak summer travel season and saw exceptional results.
The first step in the data-led media buying process is to understand your objectives and develop KPIs for measuring success. The clearer the KPI, the better the outcome.
Using advanced data tools, we will assess who (demographics), what (the content they engage with and where), and why (the reason they engage with specific content) to target.
From here, we align objectives, KPIs, and target audience with the right publishers and choose the right media channels to target them on, based on our data and research.
Once your digital media is running, our experts analyse performance & optimise based on audience behaviour and channel data to drive the best business outcomes aligning to your KPI
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Paid Digital Media Services that include Search Engine Marketing (SEM), Affiliate Marketing, Online Advertising, Native Advertising, Programmatic Display, Data Led media buying, Programmatic Video Advertising and Paid Social Advertising.
We understand that search engine marketing is critical to intersecting high intent audiences across search engine results, growing traffic, and increasing conversions
Resolution Digital is a full-service market-leading SEM agency with a team of over 230 experienced and media platform accredited paid media specialists.
Gadigal Country
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Wurundjeri Country
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South Yarra, VIC, 3141
Turrbal and Jagera Country
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Brisbane City, QLD, 4000
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