Marketing Mix Modelling (MMM).

Our models clearly attribute the value of the contributions to sales back to each media channel, including machine learning to fully understand the halo effect or interplay between channels so that the correct channel is allocated credit.

We factor in competitor activity including pricing, promotion, media spend and market share data.

We capture econometric and market data such as consumer confidence, financial trends, seasonality, and weather to understand how external factors affect the industry and consumer behaviour.

Our tools allow us, our clients, and media agency partners to plan budgets and evaluate different campaign scenarios to forecast sales based on a planned media budget, or media investment required based on a sales target.

Measuring your heart rate doesn’t make you fitter. You need to exercise. The same can be said for any measurement program, and we are specialists at ensuring the recommendations from our Marketing Mix Models fully integrated into our client's media planning and execution. Our recommendation reports and tools are understandable, practical, and the outcomes can be measured moving forwards to close the loop.