First-Party Data Strategy | Resolution Digital Australia

Engage consumers efficiently and prepare for increased privacy concerns impacting ad targeting with a thorough first-party data strategy.

As data and privacy concerns continue to impact the ways in which marketers can use first party data to efficiently reach and engage audiences it is becoming more and more essential that marketers have first-party data that they can activate against.

We help determine the specific datasets required to create rich profiles of users along with the plans to acquire this data so that your marketing can become hyperefficient.

Let's discuss how you can utilise your first-party data

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Benefits of First-Party Data Strategy

Deliver more contextually relevant experiences

Develop deeper insights based on more rich consumer profiles

Form strategic plan on how to use first-party data across your outreach efforts

Know exactly what data to acquire from consumers

Overcome targeting issues that arise from heightened privacy and data concerns as well as more world gardens

Save money by using data more efficiently across paid media

Our First Party Data Strategy Capabilities

Data set / data-field determination.

Determination of the data sets required to create useful user profiles
Determination of user profile data from essential first-party data to enriched profile data

First-party data activation.

Data-led user journey media target planning to implementation
Identification and matching across media channels and walled gardens

On-boarding and progressive profiling.

Prioritisation of first-party data acquisition order
Progressive profiling flow mapping

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“Resolution Digital have been a collaborative partner since day, they listened to our businesses challenges and gave realistic timeframes for delivering results Resolution are continuously coming to us with recommendations on how to improve what we are currently doing and helping us plan our future Martech and data strategy.”

Cris Gillespie, HTI Group Customer Experience & Marketing Manager, NTI

Approach to First-Party Data Strategy

that delivers Remarkable Results.

01

First-party data discovery

We run a first-party data discovery including an audit and assessment of existing first-party data and the user thereof.

02

First-party data determination

We determine the data required to form basic through to enriched user profiles that empower the delivery of remarkable user experiences.

03

Data acquisition strategy

We plan the optimal means of acquiring first-party data from users through progressive profiling, along with means of keeping first-party data current.

Data acqusition person loking at statistics

04

First-party data activation

We plot the optimal means of identity matching across media channels to ensure that first-party data is used to make media spend deliver remarkable ROI.

person looking at the graphs in the paper

Related Services

First Party Data Strategy

Content Strategy

Customer Journey Strategy

A Remarkable Agency

3 x

Google Agency of the Year

16 +

Years in Operation

400 +

Team members

734 +

Accreditations

200 +

Awesome Clients

99% +

Client Retention Rate

9 x

Employer of Choice

176 +

Remarkable Case Studies

Remarkable Results

Insurance brand adopts a consumer-centric approach to paid media

230 %+ CTR

By adopting our full-funnel consumer-centric approach to paid media strategy.

National Tyre servicing group rapidly evolves with sound digital strategy

10 x evolution

Digital marketing and technology strategy unlocked 10x growth potential

Superannuation fund unlocks Sitecore experience personalisation

45 Days

We helped a leading superannuation fund understand the gaps and requirements to fully utilise their DXP via an efficient strategy sprint

Frequently Asked Questions

First-party data focuses on the information that a company collects directly from its customers, such as purchase history, interaction with the website, and customer feedback. This data allows for personalised marketing and better customer insights.

First-party data is important to marketers because it offers direct insights into customer interactions and preferences, drawn from their own sources. This information allows precise targeting, personalisation, and improved customer experiences, leading to better engagement and increased ROI for marketing campaigns.

About Resolution Digital.

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Experience Platform (DXP), Digital Media, Branding, Audience Segmentation, Digital Marketing Strategy Workshop, Content, Digital Customer Journey, eCommerce Marketing, CRM, Digital Customer Experience (CX Strategy), Business Development, First-Party Data and Digital Marketing Audit.

Why choose Resolution Digital as your first-party data strategy agency?.

We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.

Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.

Why choose us?