Our approach to paid media strategy is more granular than most, taking each step in the consumer journey into account with corresponding placements, messaging and measures.
Our comprehensive understanding of audiences, publishers, ad formats, data, and digital experiences result in hard-working, outcomes-orientated media strategies that deliver on business objectives.
What is consumer-centric media strategy?
We break down the consumer journey into 5+ stages from awareness to decision and only then consider after-sales, lifetime value increasing journey stages.
Why is consumer-centric media strategy more effective?
Our consumer-centric strategies meet consumers where they are, considers their current mindset, delivers relevant messaging and pulls them to the next funnel stage.
We like to call this media as "pre-crm".
We thoroughly assess every aspect of your existing paid media strategy and execution from business objectives and briefs to audiences and post campaign analysis.
Where possible out assessment extends into advertising and analytics platforms to ensure that every gap and opportunity is identified in the assess phase of our digital media strategy process.
We define key audiences, their affinity and reach across major media channels and identify the best means of reaching and engaging them throughout the digital media landscape.
This informs plotting engaging experiences across paid media channels, including a steer on ad format and even the appropriate messaging at the varying stages of the consumer funnel when activating across paid media channels.
We form a strategic plan for paid media activity that goes beyond channel, format, and audience to include projected outcomes and creative personalisation.
This will serve as our roadmap to achieving the best paid media results possible.
We identify and track key performance indicators and incorporate these into a measurement and optimisation framework that ensures paid media evolves. Of course, we’ll also provide ongoing reporting and expert insights.
A bespoke solution that allows you to break through the uncertainty around what elements on the comparison sites are impacting your results by unlocking additional metrics that empower you to form smarter & more efficient decisions when buying ads through comparison websites.
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Digital Strategy and Planning services that include Digital Experience Platform (DXP), Digital Media, Branding, Audience Segmentation, Digital Marketing Strategy Workshop, Content, Digital Customer Journey, eCommerce Marketing, CRM, Digital Customer Experience (CX Strategy), Business Development, First-Party Data and Digital Marketing Audit.
We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.
Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.
Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015
Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141
Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000
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