CRM strategy | Resolution Digital Australia

Powering the CRM and consumer engagement your customers love.

We develop digital CRM strategies that develop stronger relationships with consumers from first touch through to advocacy across the full spectrum of digital touchpoints.

Powering the CRM and consumer engagement your customers love.

Our comprehensive understanding of marketing cloud platforms, data, personas, and consumer journey planning, along with a deep knowledge of behavioural economics results in CRM strategies that consumers love to engage with.

Get in contact for a complimentary call with one of our CRM strategy consultants

Benefits of CRM Strategy

Creating and executing killer CRM strategies is our thing. When you join us, you’ll experience a number of benefits to your CRM game:

Build brand trust by utilising behavioural economics throughout the consumer journey

Full integration with digital media allows for a cohesive approach with results to match

Gain access to a large variety of sophisticated CRM tech solutions

Increase conversions by truly understanding your customer’s digital experience

Increase customer engagement by strengthening your CRM strategy at each touchpoint

Leverage our team’s consumer psychology knowledge to increase sales

Our CRM Strategy Capabilities

Our clients benefit from our understanding of behavioural economics and of the entire digital landscape. This results in CRM strategies that consumers enjoy engaging with across all digital outposts.

When you work with us you’ll benefit from a range of experience and inclusions:

Knowledge.

Consumer psychology
Behavioural economics
Principles of persuasion

Omnichannel CRM.

CRM journey touchpoints
CRM enablement technologies
Relationship between paid, owned, earned and shared media

CRM Strategy.

High performing CRM Strategies
Outcomes orientated strategy solutions
Clear CRM measurement frameworks defined
Defined path to true consumer centric engagement
Partnered with a range of CRM tech solutions

Talk to our CRM experts

Our experienced CRM specialists are here to assist you overcome your business challenges.

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Approach to CRM Strategy

that delivers Remarkable Results.

01

Discover

We run a discovery of past and current CRM activity and collate research and insights relating to your category and competitors.

02

Dissect

We define key consumer segments and the touchpoints along their journey that then informs plotting engaging experiences that can be delivered via CRM platforms.

Resolution Digital CRM Strategy team define key consumer segments and the touchpoints

03

Plan

We form a strategic plan for CRM and ongoing consumer engagement, which includes projected outcomes and optimisation frameworks

04

Perform

We identify key performance indicators and incorporate these into a measurement and optimisation framework that ensures CRM efforts improve over time.

Related Services

Customer Experience Strategy

Customer Journey Strategy

Content Strategy

A Remarkable Agency

3 x

Google Agency of the Year

16 +

Years in Operation

400 +

Team members

734 +

Accreditations

200 +

Awesome Clients

99% +

Client Retention Rate

9 x

Employer of Choice

176 +

Remarkable Case Studies

Remarkable Results

Insurance brand adopts a consumer-centric approach to paid media

230 %+ CTR

By adopting our full-funnel consumer-centric approach to paid media strategy.

National Tyre servicing group rapidly evolves with sound digital strategy

10 x evolution

Digital marketing and technology strategy unlocked 10x growth potential

Superannuation fund unlocks Sitecore experience personalisation

45 Days

We helped a leading superannuation fund understand the gaps and requirements to fully utilise their DXP via an efficient strategy sprint

Frequently Asked Questions

A CRM strategy aims to help a company's interactions with potential customers. It aims to boost sales and build better engagement by utilising targeted activities and advanced technology. Effective CRM strategies harness CRM software to centralise customer data and enable better insights into behaviours and needs.

CRM systems usually focuses on improving relationships with existing customers, managing sales and marketing activities, and customer support. ERP systems on the other hand focuses on inventory management, accounting, HR, and supply chain, to optimise processes and information across the organisation.

A CRM Strategy is essential because it helps businesses build stronger relationships with customers, leading to increased loyalty and higher lifetime value. It enables companies to track customer interactions, personaliSe communications, and streamline processes across sales, marketing, and customer service

A CRM Strategy benefits your business by improving customer satisfaction, increasing efficiency, and driving sales growth. It allows for better communication, targeted marketing, and informed decision-making based on customer data.

Is your CRM Strategy helping you achieve Remarkable Results?

About Resolution Digital.

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Experience Platform (DXP), Digital Media, Branding, Audience Segmentation, Digital Marketing Strategy Workshop, Content, Digital Customer Journey, eCommerce Marketing, CRM, Digital Customer Experience (CX Strategy), Business Development, First-Party Data and Digital Marketing Audit.

Why choose Resolution Digital as your CRM strategy agency?.

We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.

Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.

Why choose us?