Resolution Digital Branding Strategy }

Branding Strategy.

An agency with a strategic brand vision for any company that comes with a digital twist

Resolution Digital are an award-winning Digital services agency, adept at servicing end to end digital transformations and can consult on any branding project.

Our capabilities extend to how your brand comes to life across digital landscapes. We take care of everything from search, ads, customer and user experience, to bespoke interactive experiences, no matter the channel.

Resolution Digital is a Branding agency with a strategic brand vision for any company that comes with a digital twist

What can a brand strategy do for my company

We aid clients in building digitally empowered brand experiences that consumers love. By adopting key principles of behavioural economics, exciting brand workshops with key stakeholders, along with data from a range of sources, our brand strategies result in increased relevance for any company amongst target audiences.

Resolution Digital wins B&T Award for Best Digital Services 2023

We won the Best Digital Services Award for the second consecutive year. The win is a testament to the incredible work that our Resos deliver for our clients across all aspects of digital creative, design, optimisation, measurement, and media.

Resolution Digital wins B&T Best Digital Services 2023

Benefits of Branding Strategy

A cohesive and powerful brand strategy needs to thrive online as well as offline. The Resolution team know how to take your digital brand strategy to the next level. Here are some of the benefits you’ll enjoy when you work with us:
Drive traffic with the implementation of expert digital brand indexation
Expand your market share by truly thriving across the entire digital landscape
Form lasting consumer connections by employing brand persona research
Gain and build brand trust by understanding what your customers need
Increase brand relevance with full coverage across organic and paid media
We leverage best practice and behavioural psychology to establish brand love

Our Branding Strategy Capabilities

Our modern approach to brand building ensures that you have the mix of name, colour, and brand mnemonics defined, but also goes beyond this to ensure that your brand’s positioning online is maximised.

When you work with us, we include everything you’ll need for a complete brand strategy that thrives in the digital environment:

Brand Building

  • Digital brand indexation
  • Digital brand experience mapped
  • Digital brand look defined
  • Digital style guides

Defining Strategy & Purpose

  • Brand and consumer relationship defined
  • Consumer-aligned brand purpose
  • Core brand values mapped
  • Brand persona workshops

Growth & Performance

  • NPS and CES metrics
  • Advanced sentiment measures
  • Detailed, functional analytics configuration
  • Ongoing reporting and expert insights

Talk to our Branding Strategy experts

Our Branding Strategy team is here to assist you overcome your business challenges.
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Approach to Branding Strategy

that delivers Remarkable Results.
01

Brand Discovery

We run a discovery of how the brand currently sits online and collate research and insights relating to your category and competitors. Here we consider key brand-related metrics that include sentiment and customer effort metrics

Resolution Digital Branding Strategy team run a discovery of how the brand currently sits online and collate research and insights
02

Dissect

We work with client teams and, where necessary, existing customer and prospective consumers to determine gaps and opportunities for the brand. This consultative process often includes brand persona workshops.

Resolution Digital Branding Strategy team work with client teams
03

Brand Strategy Planning

Our branding experts form a strategic plan for the brand’s positioning and purpose that goes beyond standard brand assets to include digital considerations.  Our branding consulting process includes brand organic indexation, a 360 view of customer touchpoints and user experience and digital style guides.

Resolution Digital Branding Strategy team branding experts form a strategic plan for the brand’s positioning and purpose
04

Brand Strategy Performance and Optimisation

We identify key brand performance indicators and incorporate these into a measurement and optimisation framework that ensures your brand evolves. Our brand tracking extends beyond classic NPS and CES type measures to include brand intent and engagement metrics across digital platforms like Google, Facebook, review sites, and other relevant platforms.

Resolution Digital Branding Strategy team  identify key brand performance indicators

A Remarkable Agency

Remarkable Results

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Experience Platform (DXP), Digital Media, Branding, Audience Segmentation, Digital Marketing Strategy Workshop, Content, Digital Customer Journey, eCommerce Marketing, CRM, Digital Customer Experience (CX Strategy), Business Development, First-Party Data and Digital Marketing Audit.

Resolution Digital Branding Strategy team

Why choose Resolution Digital as your branding strategy agency?

We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter. Consistent branding can increase revenue by up to 20% and at Resolution Digital our brand consultants understand the importance of clear messaging and vision, no matter the touchpoint


Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.

Insights & News

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Is your Branding Strategy helping you achieve  Remarkable Results?

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Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

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Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

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Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office
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