Target Market Segmentation | Resolution Digital Australia

Determine and expand key audience segments to grow with improved positioning and targeting.

An actionable Audience Segmentation Strategy is critical because it increases revenue by understanding consumers and delivering solutions and experiences that are aligned to their behaviour, preferences and needs.

We adopt a digital first approach to audience segmentation that ensures that we bind qualitative, quantitative and digital engagement data to form robust dynamic segments that can be activated against online.

Get in contact for a complimentary call with one of our digital strategy consultants

Benefits of Audience Segmentation Strategy

Deliver more contextually relevant experiences

Develop deeper insights based on more rich consumer profiles

Form strategic plan on how to use first party data across your marketing efforts

Know exactly what data to acquire from consumers

Overcome targeting issues that arise from heightened privacy and data concerns as well as more world gardens.

Save money by using data more efficiently across paid media

Our Audience Segmentation Capabilities

Audience Activation.

Identification and matching of audiences across media channels
Segment based dynamic creative
Cross-channel audience data integration

Audience Data Analysis.

CRM data analysis
Analytics data analysis
Media audience analysis
Market/secondary research analysis

Customer Segmentation Data-Science.

Problem formulation
Audience data modelling
Machine learning (ML) audience clustering

Qualitative Audience Research.

Consumer interviews
Focus groups
Online consumer workshops

Quantitative Audience Research.

Web based consumer surveys
Direct consumer surveys
Social media polling
A/b/n testing & trials

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Approach to Customer Experience Strategy

that delivers Remarkable Results.

01

Discover

We run a discovery of past and current customer experience related activity and collate research and insights relating to your category and competitors.

02

Dissect & Research

Our digital strategists analyse all collated data and execute the research required to inform robust audience segmentation, including qualitative, quantitative and data-science as required.

Resolution Digital Audience Segmentation Strategy team analyse all collated data and execute the research required

03

Audience behaviour & motivation mapping

We determine themes within audience data-sets and classify actionable audience segments based on demographics, behaviours and motivations. Whilst dong this we look to identify means of ongoing behaviour and motivation analysis and audience adaptation so that your audience segmentation evolves along with consumers.

Resolution Digital Audience Segmentation Strategy team determine themes within audience data-sets

04

Audience data acquisition and activation

We identify key points along the user journey where data acquisition is critical and plot the triggers and data mapping to enable progressive profiling so that your data led audience segmentation and associated media activation is fully realised.

Resolution Digital Audience Segmentation Strategy team identify key points along the user journey

Related Services

Customer Journey Strategy

Branding Strategy

CRM Strategy

A Remarkable Agency

3 x

Google Agency of the Year

16 +

Years in Operation

400 +

Team members

734 +

Accreditations

200 +

Awesome Clients

99% +

Client Retention Rate

9 x

Employer of Choice

176 +

Remarkable Case Studies

Remarkable Results

Insurance brand adopts a consumer-centric approach to paid media

230 %+ CTR

By adopting our full-funnel consumer-centric approach to paid media strategy.

National Tyre servicing group rapidly evolves with sound digital strategy

10 x evolution

Digital marketing and technology strategy unlocked 10x growth potential

Superannuation fund unlocks Sitecore experience personalisation

45 Days

We helped a leading superannuation fund understand the gaps and requirements to fully utilise their DXP via an efficient strategy sprint

Frequently Asked Questions

An Audience Segmentation Strategy involves dividing a broad target market into smaller, more defined segments based on shared characteristics. This approach allows businesses to tailor their marketing efforts to specific groups, improving relevance and effectiveness.

An Audience Segmentation Strategy is a technique businesses use to divide their target market into smaller, manageable groups based on shared characteristics. This approach enables companies to tailor their products, services, and marketing efforts to meet the specific needs of each segment, ultimately enhancing customer engagement and increasing sales.

Audience Segmentation refines marketing strategies by ensuring that campaigns are tailored to the specific needs and behaviours of each segment. This leads to more efficient use of marketing resources, higher customer satisfaction, and better overall results.

Resolution Digital offers Audience Segmentation Strategy, specifically across audience activation across media channels, segment-based dynamic creative, cross-channel audience data integration, CRM and analytics data analysis, market research, and data-science methodologies like machine learning for audience clustering.

Contact our team to learn more.

About Resolution Digital.

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Experience Platform (DXP), Digital Media, Branding, Audience Segmentation, Digital Marketing Strategy Workshop, Content, Digital Customer Journey, eCommerce Marketing, CRM, Digital Customer Experience (CX Strategy), Business Development, First-Party Data and Digital Marketing Audit.

Resolution Digital is a market leading digital strategy agency

Why choose Resolution Digital as your Audience Segmentation Strategy agency?.

We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.

Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.

Why choose us?