For most of us, being surgically attached to a smartphone is second nature. They’re the first thing we check in the morning and the last thing we check before a good night’s sleep. Collectively, the average person consumes a total of 5 hours and 50 minutes of digital...
For most of us, being surgically attached to a smartphone is second nature. They’re the first thing we check in the morning and the last thing we check before a good night’s sleep.
Collectively, the average person consumes a total of 5 hours and 50 minutes of digital content a day.
Now ask yourself… how long have you gone without your mobile device? Are you a slave to the aimless scroll? For brands creating content to attract customers, this high-volume digital consumption unearths an abundance of opportunity.
For marketers who are looking to optimise their content creation process, data-backed practices are the key.
Annalect, our data and technology arm, provides exceptional insight into the way we consume content.
Prevent Creative Fatigue on your Digital Assets
Creative fatigue occurs when the same creative is shown to the same audience to the point where it is no longer effective. We have developed a proprietary technology that can monitor and alert marketers to when a creative starts to fatigue so that it can be swapped out or optimised.
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