Resolution Digital Conversion Audit }

Conversion Audit.

The key to successful website optimisation is to understand your customers.

Resolution Digital is a market leading CRO agency offering a full range of CRO services.  


We combine quantitative and qualitative datasets to build a holistic view of customer behaviours, then deliver actionable insights to optimise the user experience. 

Resolution Digital conversion specialists are trained in combining quantitative and qualitative datasets

Our conversion specialists are trained in combining quantitative and qualitative datasets

From key metrics and page performance through to funnel visualisation, quantitative analysis provides information on how your site is operating.


We then pair this with heatmapping, session recording and other qualitative methods to form actionable optimisations.


Why run a conversion rate optimisation audit?

Make your website work harder to reduce funnel leakage.
Review and benchmark your key metrics and conversion rates
Identify optimum and under-performing pages across your website
Visualise funnels to understand user journeys flowing into conversion
Utilise heatmapping and session recordings to cement understanding of user behaviours
Understand how your website is performing against competitors
Bring together all insights to drive optimisations and increase revenue

Our capabilities to deliver comprehensive CRO

In order to generate a strong hypothesis for testing, we use a number of methods to deliver a holistic output

Qualitative Analysis

  • Heatmapping insights
  • Session playback review
  • Site surveying
  • Heuristic evaluation
  • Competitor analysis

Quantitative Analysis

  • Site metrics and conversion rate review
  • Landing and exit page analysis
  • Funnel visualisations
  • Page speed performance
  • Segmentation analysis

Talk to our CRO specialists

Let us help you optimise your conversion rates
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Our approach for effective CRO audits

A landing page make-over
01

Understand Objectives

Understanding business objectives and what your customers are looking for on your website is integral to research

Resolution Digital Conversion audit team understands business objectives
02

Quantitative site review

Reviewing sitewide metrics, baseline conversion rates and key page performance allows us to get a lay of the land of what is happening on your website

Resolution Digital Conversion audit team implements quantitative site review
03

Combine with qualitative findings

Form actionable insights through a  range of additional datasets including heatmapping, session recording and competitor analysis

Resolution Digital Conversion audit team combine with qualitative findings
04

Generate hypotheses

Through analysis of quantitative and qualitative data sets, we form hypotheses to test and validate on your website

Resolution Digital Conversion audit team generate hypotheses

Frequently Asked Questions

A CRO audit comprehensively evaluates your website's ability to convert visitors into customers. It delves into user behaviour, site usability, and the conversion funnel to identify areas for improvement and optimise your conversion rate strategically. 

Our CRO audits involve a multi-step process to gain a deep understanding of your website's performance: 

  • Conversion Goal Review: We start by clearly defining your desired conversion goals, ensuring alignment with your overall business objectives. 
  • User Behaviour Analysis: We leverage analytics tools to identify user behaviour patterns and understand how visitors interact with your website. 
  • Sales Funnel Evaluation: We assess the effectiveness of your sales funnel, pinpointing any bottlenecks or drop-off points that hinder conversion. 
  • Landing Page Testing: We conduct targeted testing on key landing pages to optimise their design and content for maximum conversion impact. 
  • A/B Testing Data Analysis: We analyse data from A/B testing initiatives to identify the most effective marketing strategies and website elements.

Remarkable CRO Results

Is your CRO tool set achieving Remarkable Results?

Insights & News

2023 CRO Trends: Optimise Your Website to Maximise Your ROI

2023 CRO Trends: Optimise Your Website to Maximise Your ROI

Organisations are spending around 92x more on traffic-driving activities than converting traffic into customers.
Why advanced personalisation is your businesses’ key to delivering a great customer experience

Why advanced personalisation is your businesses’ key to delivering a great customer experience

Our GM of Digital Innovation, Melanie Burlett shares her insights into personalisation and why brands should be lapping it up to deliver great customer experiences.
Companies Take CRO More Seriously But Still Struggle

Companies Take CRO More Seriously But Still Struggle

The tech is there but stakeholder collaboration is the biggest challenge.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of digital marketing services, including CRO, CRO Consulting, A/B/n and Multivariate Testing, Conversion Audit, Personalisation, Symmetric Messaging.

Resolution Digital is a market leading digital CRO agency

Why choose Resolution Digital as your market-leading CRO agency?

Conversion Rate Optimisation (CRO) is critical to understanding how consumers interact with a brand's digital touchpoints, so we can test hypotheses and realise incremental gains.


Resolution Digital is a full-service CRO agency with a dedicated team of qualified and experienced CRO specialists.

Stay informed with our latest insights & news

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

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Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

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Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

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