Not one but two Gold Crocodile Awards at Cannes in Cairns with MECCA.
We're thrilled to announce that our work on the "MECCA Presents Sol De Janeiro" campaign has struck gold (twice!) at the Cairns Crocodile Awards - for Integrated Campaign and Beauty & Wellness categories.
The Cannes in Cairns Crocodile Awards recognise and celebrate creative ideas from across the media & marketing industry in the ANZ market.
It is an honour to have not only won two Gold awards but also be shortlisted for the Retail category.
Here's what the judges had to say about the winning campaign:
- Integrated Campaign category: The judges loved our "clear and clever" audience targeting and the use of a "highly relevant creative mix" across traditional and digital media. They were also impressed by the "amazing results" the campaign achieved.
- Beauty & Wellness Campaign category: The judges said that our campaign was brilliantly integrated, with beautifully designed OOH assets. But they were also impressed by its effectiveness in delivering a huge sales increase for the brand among its target audiences.
Huge congratulations to our amazing client, MECCA and our dedicated remarkable Resolution Digital team for making the 'MECCA Presents Sol De Janeiro' campaign a success!
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