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Omnicom Agencies Keep Winning at Cannes }

Omnicom Agencies Keep Winning at Cannes.

03 July 2017 min News

Resolution is proudly part of Omnicom Media Group, and this year Omnicom agencies continued to dominate at Cannes Lions International Festival of Creativity.

Resolution is proudly part of Omnicom Media Group, and this year Omnicom agencies continued to dominate at Cannes Lions International Festival of Creativity.

In fact, year after year we win more awards than any other holding company.

Highlights include:

  • Hearts & Science: 5 gold, 4 silver, 3 bronze
  • PHD: 4 gold, 20 silver and bronze
  • OMD: Media Network of the Year

‘Cannes Lions are among the most prestigious and competitive awards in our industry, and the fact that Omnicom took top honors across a range of categories, spanning advertising, media, digital, mobile, cyber, and PR, is a testament to our relentless focus on innovation, creativity and talent. I am extremely proud of the recognition, the work that earned it, and our amazing people that made it happen.’
– John Wren, President and CEO of Omnicom

Read the PR Newswire article now >>

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Content & Design

Data-backed best practices enhancing your digital content marketing

For most of us, being surgically attached to a smartphone is second nature. They’re the first thing we check in the morning and the last thing we check before a good night’s sleep. Collectively, the average person consumes a total of 5 hours and 50 minutes of digital...
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News

Marketers and Algorithms: Better Together

We’re entering the golden age of symbiosis between humans and algorithms. With no minds of their own, machines don’t have the emotional intelligence to connect meaningfully with humans. So direction and supervision by people is key. For instance, a recent study found...
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News

Resolution Wins Google Search Innovation Award and 2 MFA Awards

Resolution has won the 2017 Search Innovation Award – Google’s first search award for Australia and New Zealand.
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News

Mobile App Campaign Announcement from Google

Following the latest announcement by Google, advertisers have been advised that Mobile App Install campaigns will cease to exist, with Google instead focusing efforts towards Universal App Campaigns.
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Technology

The Internet of Things Is More Than Your FitBit

Just imagine a digital sign that retargets items based on a passerby’s browser history, or a gas pump that tailors its ad pitches based on where a car has traveled recently.
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News

Facebook Messenger Ads Are Here

Facebook has just released information about the impending roll out of adverts in the Facebook Messenger App. Website Click Ads will open the link in the Messenger browser while Click to Message Ads push the user into the advertiser’s Messenger profile and initiates a chat (ideally bot driven).
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eCommerce

Resolution’s New Dedicated Amazon Team

Our new offering helps brands take on Amazon’s monumental shake up of online retail in Australia. Services: e-commerce, media strategy and more.
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Digital Media

APAC Trends and Their Impact On Digital Marketing

While China dominates e-commerce, creating a big opportunity for marketers in APAC, efforts across the region can focus on social media and video – as engagement in these areas is growing.
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SEO

SEO Updates – Google Fred: Significant Algorithm Ranking Update + More

There appears to be a link related Google algorithm update occurring right now in search engine results.
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Digital Media

A Behind the Scenes Look at Ads in Instagram Stories

Overview At the end of January, Facebook chose select advertisers to participate in a beta offering for Ads in Instagram Stories bought on the reach objective. Ads in Instagram Stories dynamically appear between user stories, much like Snap ads on Snapchat. On 1 March...
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News

New Era, New Name, New Agency Model: Debuting Resolution Digital

Joint CEO of Resolution Des Odell says: “We know what works and how to make it work because we do the work. Create, Connect and Convert is our next iteration.”
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News

Blockchain pulls digital marketing into uncharted territory

Could blockchain marketing practices disrupt the entire digital marketing industry?
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The Data Layer Becomes the Key to Customer Personalisation

A single tech stack? Or point solutions galore? Brands catch on to real-time personalisation.
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SEO

SEO Updates – Google Search Console: New Property Set Feature + More

Google Search Console: New Property Set Feature. New functionality of GSC’s property set enables users to monitor mobile usability, AMP & rich card implementation, hreflang markup and more
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Digital Media

Takeover Ads, Programmatic Style

OMG Programmatic has partnered with The Trade Desk and Bonzai to launch a new programmatic takeover ad format in Australia.
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Digital Marketing Strategy

In CRM, Conversion Is No Longer Enough

To build brands for ‘nowsumers’, marketers must design milestones in the customer journey.
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Case Studies

Award-winning Case Study: SEO-led content for Tourism Australia

Tourism Australia tasked Resolution with making Australia more desirable by making the content on their flagship website Australia.com more intuitive for the global travel consumer.
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Development

Sitecore-Certified - Supercharge Your Automation & E-Commerce

Resolution is a Sitecore Implementation Partner. Backed by a team of more than 30 .NET developers, our certified Sitecore developers have been trained to build websites on this platform and fully harness all features for brands.
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News

Digital Economies Shift to Dynamic Economies

Consumers expect more so marketers now serve ads that adapt to exact wants and needs.
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Analytics & Data

Data Visualisation Enters a New Dimension

Much like how language progresses and adapts over time, our visual vocabulary can change and grow.Australia.com more intuitive for the global travel consumer.
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News

Inside Our Agency – George Manas Down Under [Video]

New York-based George Manas, President at Resolution, is here in Australia. He gives us the inside track into why he loves life at Resolution: Biggest challenge as an agency Advice for rising stars What keeps me at Resolution Are you excited for the same reasons?...
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Digital Media

Programmatic update – ‘count on download’ is the new way to calculate impressions

At the beginning of 2017, DoubleClick announced it would be shifting the method for calculating impressions from ‘served’ to ‘count on download.’
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News

YouTube’s Crisis – A Catalyst for Change

At this year’s YouTube Brandcast event, Peter Horgan took to the stage to talk about the importance of not getting distracted and focusing on measurement.
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Insights 1.
Digital Media

Programmatic Takeover of Traditional Broadcast Channels Forges Ahead

Adaptable. Accurate. Accountable. Programmatic’s push into traditional media is only the start.
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Technology

The Platform Revolution – George Manas Down Under [Video]

New York-based George Manas, President at Resolution, is here in Australia. He gives us the inside track into the platform market: Anecdote Platforms and ads Platform markets Do you have a Google stack strategy in place? A Facebook one? What about Amazon? Psst! He has...
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Digital Media

Mobile at the Heart – Digital Attribution Grows Up

Using data, we may discover that users who use an app daily are more likely to purchase after reading reviews. So why not direct your digital activity to product review landing pages?
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Social Media

Social Platforms Continue to Become One Stop Shops

Bots and AI are booming big time while ‘throwaway’ content streams are a challenge for brands.
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Technology

Economy of Moments – George Manas Down Under [Video]

New York-based George Manas, President at Resolution, is here in Australia. He gives us the inside track into the new path to purchase: Biggest tech game changers Awareness is not the challenge Marketing funnel Is your brand shying away from these challenges? Or...
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Digital Media

Programmatic & Transparency: What is ads.txt

WHAT IS ADS.TXT? Ads.txt is an industry initiative driven by the IAB (Interactive Advertising Bureau) with a simple purpose: increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorised Digital Sellers and is a simple yet effective...
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Analytics & Data

Brands and Data – George Manas Down Under [Video]

New York-based George Manas, President at Resolution, is here in Australia. He rethinks the digital paradigm from a client perspective: Digital & data Advice for digital marketers 3 things for clients to watch There are countless ways digital can transform your...
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News

Interactive Kiosks Reveal Consumer Behaviour Through Digital Touches

The age of self-service kiosks is upon us! And the trend is growing fast as we embed self-service technology into more and more aspects of our lives. 90% of shoppers aged 18-39 find self-service checkouts easy to use. But why have we been so quick to relinquish...
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Analytics & Data

Shine a Light on Dark Data

The term ‘dark data’ might sound sinister or illegal but it’s neither. Rather, the term refers to the treasure troves of information that many businesses collect but may not fully exploit. It can include call records, user device information, social media data and...
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News

Algorithms and Marketing: What You Need to Know

Do you know the difference between machine learning algorithms and optimisation algorithms? Find out now.
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Digital Media

SEM & Programmatic Update – Google & Apple’s Intelligent Tracking Prevention

User experience on Safari could actually be negatively impacted as these changes impact day-to-day features such as remembering your email logins outside of the 30-day window. It may see users migrate to other browsers such as Chrome.
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SEO

301 Redirects: Picking up where you left off

Pages might come and go on sites all the time but it’s best practice to redirect old URLs to new relevant ones… or at the very least find the best experience to send users to.
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SEO

SEO Updates – Google: Mobile App + more

Google: Accelerated mobile page (AMP) link can now rank in 'position zero' as a featuring snippet
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SEO

Why You Need to Own Your Entire First Page on Google

Protect and manage your brand against negative content in Google and other search engines.
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Content & Design

Five Best Practices for Visualisation

A plethora of data pours into computers around the world every day, and the quantity is only mounting. By the year 2020, about 1.7 megabytes of new information will be generated every second for each human being. Data visualisation, is one way to laser through the...
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News

Consumer Identity: Know the Fundamentals

In a new world paradigm, where our goal is to reduce the number of people seeing irrelevant messages or the same message repeated far beyond frequency capping guidelines, we need to be able to identify who a consumer is at all points in their journey. ‘Without a...
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Digital Media

New Partnership to Combat Programmatic Ad Fraud

The Trade Desk and White Ops have recently announced a partnership to combat ad fraud. Read on to find out more! WHO IS THE TRADE DESK? The Trade Desk is an independent demand side platform (DSP) utilised for programmatic trading across display, video, audio, mobile,...
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News

Omnicom Agencies Keep Winning at Cannes

Resolution is proudly part of Omnicom Media Group, and this year Omnicom agencies continued to dominate at Cannes Lions International Festival of Creativity.
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Social Media

Facebook Introduces New Platform for Shows with ‘Watch’

Facebook introduces ‘Watch’ – its redesigned video platform.
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Digital Media

Programmatic Updates – 6-Second Shopping at Myer + More

Through Google’s proprietary tool, Vogon, Myer set up a suite of six-second bumpers featuring 100 special deals on rotation with discounts greater than those in-store or on Myer.com.au. Consumers only had six seconds to take advantage of the deal, with targeting to ensure that no YouTube user saw the same ad twice.
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News

Sister Media Agencies PHD and OMD Take Home Gold

Resolution was instrumental to the recent award wins of sister agencies OMD and PHD. Mumbrella Media Agency of the Year went to PHD and the Award for Culture went to OMD.
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News

Resolution Digital scores Best Paid Search Automate 2017 Award

Resolution Digital has won the Best Paid Search Automate 2017 award at Google Performance Honours program.
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News

Omnicom Debuts Chatbot for Agencies

Our data and analytics arm Annalect has created Annalect Utility Bot Interface (or AUBI) – an internal chatbot to help us access data more quickly and easily.
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Analytics & Data

Smart Data and Technology Strategies Empower an Omnichannel Approach

“Multichannel” holds the reigning title no longer.
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News

Google now allows brand to post on search results

Google has just announced its global roll-out of 'Posts'. This feature was originally launched in 2016 to help political candidates in the U.S. post owned content for their campaigns.
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Digital Marketing Strategy

How to Reduce Marketing Lead Times: Two Case Studies from SXSW

How much control is ‘enough’ control when it comes to marketing decisions? The team at Annalect provides some guidance and context.
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News

F8 Facebook Conference – The 10 Crucial Advertiser Takeaways

Facebook’s annual developer conference, F8, took place in San Jose on 19 April, Australian time. It focused on Facebook’s mission to make the world more open and connected and the steps they’re taking to do so. In his keynote speech, Mark Zuckerberg revisited...
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News

Google Takes Further Steps to Boost ‘Authoritative’ Content

With the brand safety concerns surrounding YouTube of late as well as heightened awareness of misleading or offensive content online, Google has responded with sweeping shifts to some of its core products. In addition to increased controls and improvements to its AI, updates have recently rolled out to advertisers to refine ad placement on YouTube videos.
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News

Annalect creates new platform clue

CLUE – an abbreviation for Consumer Learning and Understanding Engine – leverages Annalect’s best in class technology, deterministic data sets and robust reporting platform to drill deeper into macro and granular level insights.
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SEO

SEO Updates – Google: Project Owl + More

Google has introduced Project Owl in response to fake news queries appearing in top search engine results, plus it has been busy with 1,653 launches.
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News

We're an official Snapchat certified partner

Resolution is now a Snapchat Certified Partner. This means we gain exclusive access to training from the Snapchat team – so our clients have the inside track time and again.
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eCommerce

Alexa and Prime Air Poised to Change E-commerce

30 minutes or less (just like pizza!) As we’ve seen, Amazon and the consumer electronics industry are giddy with Alexa. She’s everybody’s new darling and Prime Air makes her much sweeter. Prime Air promises delivery within 30 minutes or less — just like pizza...
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Digital Media

Programmatic Updates – Facebook Rocket + More

Do you have a Rocket on your Facebook? HERE'S WHAT IT MEANS Facebook is now testing a second News Feed, different from the normal timeline.
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Technology

Make your brand discoverable with the help of AI

Here’s how you can begin optimising your content for AI from tomorrow.
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SEO

How to Use Crawl Budget Efficiently

Less is More. Take Control of Your Crawled Pages More input doesn't always result in more output. This statement doesn‘t apply in all disciplines of Digital Marketing, but it certainly does in SEO. The way you enable search engines to access your website determines...
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News

Annalect Beefs Up Leadership in a Big Way

Annalect, our data and technology arm, has just announced four new senior hires. Adam Krass took on the role of Head of Technology, Daniela Elia is the new Head of Marketing Science, Nagendra Jayaram joined as Head of Reporting and Anthony Tomasello has been appointed...
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News

Omnicom Media Group’s Best of CES 2017 [Video]

Omnicom Media Group’s 'Best of CES 2017' video is chockful of tantalising insights on technology. Hear from a roll call of global speakers: Anna Nicanorova | Director, Annalect Labs Craig Atkinson | Chief Investment Officer, PHD Jon Schaaf, President | Enterprise...
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eCommerce

Four Predictions on the Future of Retail (and Where Digital Fits In)

Expect to see smartphones, in-store displays, voice assistants and augmented/virtual reality used to close a sale.
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Digital Media

Programmatic Updates – New Snapchat Ad Management Tool + More

Download edition 16 of Programmatic Never Sleeps now. In the tail-end of May 2017, we scour the web to bring you news on Snapchat ad tools and more.
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Technology

Your Artificial Intelligence Cheat Sheet

AI is rapidly gaining adoption across industries. It’s moving so quickly that it may be hard to stay up-to-date.
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News

Launching in 3, 2, 1 – Hearts & Science Australia

Resolution’s sister agency Hearts & Science took the U.S. by storm in April 2016. Next stop? Australia. Sign up here to hear breaking launch news.
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News

Google Marketing Next Conference – What Advertisers Need To Know

Google Marketing Next is Google’s annual conference for advertisers. In the hour-long keynote they revealed new products, new features and new ways to get their product suite working better together. In quick succession, these are the potential gains for brands and...
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Digital Media

Musings on Programmatic Mumbrella 360 Conference

The ad industry has ‘poisoned’ programmatic and it needs fixing fast, Scott Hagedorn warns
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News

Facebook Shuts Down Facebook Exchange in Favor of FB Ads API

Executive Summary Facebook has announced that it is shutting down its desktop ad exchange, FBX, on November 1 2016. Advertisers presently using a DSP plus FBX to execute retargeting strategies will need to migrate their campaigns to Facebook’s Dynamic Product Ads...
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Analytics & Data

Google launches two new connectors for Google Data Studio

A quick update on GA Interface Improvements Data studio, Google Surveys and more
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Digital Marketing Strategy

Micro-moments: Why should you be customising them for your customers

Right now, consumers are having micro-moments. Now ask yourself, is your business there for them? Have you mapped out a strategy to meet their needs at these times or will your competition beat you to it?
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Analytics & Data

Analytics Updates – Google 360 User Policies + More

Google Analytics: 360 Suite Policies Google has made an improvement to the Suite, as requested by the users. The User Policies feature has been added which allows administrators to have better control of users that have access to their corporate data. Find the full...
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News

Resolution Conference Recap 2017

Targeting Tomorrow is an event we’ve put on for the last four years.
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Digital Media

Paid Search Moves Further Away From Keyword Targeting

AI is the future as seen with Google. CRM integration and remarketing start to become the norm.
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News

Resolution GM Kate Gamble Receives Coveted Scholarship

We’d like to congratulate Resolution’s own General Manager of Business Management (Sydney & Brisbane) Kate Gamble for earning one of 30 coveted spots in the Marketing Academy Scholarship Program.
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Digital Media

Ad: All you need to know

The advertising industry is changing due to the increasing prevalence of multiple devices, platforms, and channels. It is now more important to be aware of the content being put out and how it is being delivered, as well as the importance of creating content that will drive business forward.
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Technology

The Role of AI Marketing and Advertising

Marketing today is both art and science — an exercise in both human creativity and technological advancements — but some feel artificial intelligence and machines could take over the marketing discipline. Could this happen soon? Should marketers be worried about their jobs?
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News

Resolution Digital announces raft of senior promotions following recent success

The senior promotions follow a significant year of growth for Resolution Digital, and the exceptional results delivered to clients.
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Analytics & Data

A Simple Guide to Attribution

Keeping track of your digital touchpoints is essential for measuring marketing success. Keep it simple with our guide to digital attribution.
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News

Resolution Digital wins big at the Microsoft APAC Advertising Partner Awards

Resolution Digital has won two of the 2021 Microsoft Advertising Partner Awards, taking home both the Client Partnership of the Year and Agency Partner of the Year awards.
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Analytics & Data

The Marketer's Guide to Marketing Mix Modelling (MMM): Pt 1

When Marketing Mix Modelling (MMM) is used effectively, we generally see a lift in 10-20% sales. Have we got your attention?
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News

Resolution Digital has been named a 2022 Google Premier Partner

Resolution Digital's Activation team has achieved 2022 Premier Partner Status in the Google Partners Program - awarded to only the top 3% of agencies.
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Analytics & Data

The Marketer's Guide to Marketing Mix Modelling (MMM): Pt 2

MMM doesn’t rely on third-party cookies, making it a more future and privacy proof form of measurement. So how does it work?
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Analytics & Data

Prepare for the future of Google Analytics

The Universal Analytics sunset date is fast approaching. Now is the time to make the switch from Universal Analytics to Google Analytics 4 (GA4).
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Insights 1.
News

Resolution Digital wins at the Microsoft Advertising Global Partner Awards

The Resolution Digital's Foundation HSBC team has been awarded the gold award for the Global Client Partnership of the Year.
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Insights 1.
Technology

B&T Women Leading Tech Awards wrap up

Resolution Digital was a proud category sponsor of 2022 B&T Women Leading Tech Awards design category, which celebrated gender diversity in the technology industry.
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Development

H&R Block revamp named Kentico Site of the Month

With a short project timeline, our Digital Innovation team delivered remarkable website results for the client.
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Insights 1.
Technology

Salesforce acquires Atonit, Traction on Demand and Phennecs

Salesforce has moved to acquire three companies in the eCommerce, app development and digital privacy space.
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Insights 1.
Technology

What MarTech vendors and capabilities do you need in your stack

Understand each MarTech vendor’s acquisitions and features across the user journey when you download our MarTech Capability Matrix.
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Insights 1.
Technology

Salesforce aligns its products under Marketing Cloud

In April, Salesforce announced several of its MarTech products and add-ons will be renamed.
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Insights 1.
Development

Choosing Sitecore as your DXP

Considering a Digital Experience Platform (DXP) for your business? Let’s deep dive into the Sitecore platform.
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Insights 1.
Development

Choosing Kentico as your DXP

Considering a Digital Experience Platform (DXP) for your business? Let’s deep dive into the Kentico platform.
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News

MECCA & Resolution Digital team up with Snapchat to harness the power of AR

In a market-first Augmented Reality (AR) experience, Resolution Digital and Snapchat created a dynamic and personalised shopping solution for MECCA. Customers can browse M·A·C lipsticks, virtually try them on using AR technology and then make a purchase straight from Snapchat.
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Analytics & Data

Preparing for Google Analytics 4 (GA4) Migration: What needs to be on your checklist

Are you ready to start using GA4 to supercharge your marketing insights?
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Insights 1.
Analytics & Data

Google Analytics Training Courses for GA4

Ensure your teams know how to get the most out of Google Analytics 4 (GA4) with our Google Analytics Training Courses.
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Insights 1.
Analytics & Data

How can marketers capitalise on the switch to Google Analytics 4 (GA4)

GA4 is the brand-new data analytics tool that uses AI and machine learning to collect data and produce insights.
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Insights 1.
Development

Resolution Digital receives Gold Partner certification from Kentico

We are thrilled to announce our Gold Partner certification (the highest tier attainable) with Kentico.
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News

Netflix announces Microsoft partnership

Netflix has named Microsoft as its partner for its ad-supported service, giving Microsoft access to Netflix's premium connected TV and audience data.
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Insights 1.
Analytics & Data

Google Analytics 4 (GA4) updates

The next generation of Google Analytics 4 (GA4) is designed for the future of measurement. This article will touch on what’s new in the latest GA4 updates.
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News

Forrester names Omnicom Media Group (OMG) a leader for its future-forward media services capabilities

Forrester has named OMG a leader for representing the future of media investment and management through the strength of its current offerings and global scale.
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News

Providoor appoints Resolution Digital as its Digital Agency 

Providoor, the company delivering Australia’s best restaurants for home dining, has appointed Resolution Digital as its digital media agency following a rigorous process.
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eCommerce

How to Deliver Enhanced Experiences Across all Digital Channels

Creating a tailored customer experience is key to improving conversion rate optimisation (CRO) and organic rankings.
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Insights 1.
SEO

SEO for a successful website migration

A well-planned and executed SEO migration strategy can help you migrate your website without losing any traffic or revenue.
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Insights 1.
News

Resolution Digital announced as Google Ads Premier Partner of the Year finalist

Resolution Digital has made it through as a finalist in the Online Sales category in this year’s prestigious Google Ads Premier Partner Awards.
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Insights 1.
Analytics & Data

Combat third-party cookie data loss with first-party data

A first-party data strategy is key to mitigating third-party cookie loss, especially with the current regulatory laws and privacy concerns.
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Insights 1.
SEO

Google helpful content update: How you can write helpful content

The helpful content update serves to reward content that is satisfying for the consumer, while underwhelming content aimed at search engines won't perform well.
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News

Resolution Digital wins Employer of Choice Award for eighth year running

Resolution Digital has been recognised as an Employer of Choice (EOC®) in The Australian Business Awards (ABA) 2022.
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Insights 1.
Development

Adelaide Central Plaza named Kentico Site of the Month

Precision Group had multiple websites that needed to be upgraded to Kentico Xperience 13, to get the most from its DXP features.
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Insights 1.
Technology

Optimizely Experimentation Platform Now Available on Google Cloud Marketplace

Optimizely, the leading digital experience platform provider, has announced its Web Experimentation and Full Stack solutions are now available on Google Cloud Marketplace, making it easier for customers to purchase both products.
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Insights 1.
Development

Resolution Digital is now an Optimizely Silver Solution Partner

We are proud to announce our Silver Solution Partner status with Optimizely.
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Insights 1.
Analytics & Data

Google Analytics 4 (GA4) Advanced Training Insights Course 2022 - Wrap Up

GA4 Advanced Advanced Training Insights course 2022 is designed to educate and empower teams to make the switch and start leveraging this powerful analytics platform.
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Insights 1.
Development

Choosing Optimizely as your DXP

Considering a Digital Experience Platform (DXP) for your business? Let’s deep dive into the Optimizely platform.
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Insights 1.
Content & Design

How Design Thinking can add value to your business

Design Thinking in business is a way of focusing on solutions through human-centered design. With research and experimentation, the needs of consumers are addressed, improving the quality and success of business outcomes.
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Analytics & Data

How to excel with MMM and increase ROI

With privacy laws and data regulations changing, MMM is proving to be a valuable strategy for advertisers and agencies to assess past performance and predict future outcomes.
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News

B&T Awards finalist 2022

Drum roll, please… We are excited to announce that we have been shortlisted for the 2022 B&T Awards!
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Insights 1.
News

Resolution Digital wins B&T Award for Best Digital Services 2022

We are thrilled to announce that we’ve won the B&T Best Digital Services award. The award acknowledges the agency that has excelled in their offerings of digital services throughout the year.
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eCommerce

Black Friday 2022: Another record-breaking year

Get ready for big savings! Black Friday, one of the most anticipated shopping events in Australia, will be launching on Friday, November 25.
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Analytics & Data

How propensity models create power-ups

Although time intensive, closing the loop between your customer relationship management (CRM) software and website provides invaluable opportunities to drive your marketing strategy.
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Insights 1.
Analytics & Data

Adopting Agile in Marketing Technology

Agile Scrum is a lightweight framework that helps people generate value through adaptive solutions to complex projects and problems.
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Insights 1.
Analytics & Data

Google Analytics 4 (GA4) Advanced Analytics Course FAQs

Making the switch to GA4 is a complex, time-consuming process. To assist with the transition, we're sharing the Q&A from our recent GA4 Advanced Analytics Course.
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Analytics & Data

Why server-side tagging is a marketing tool

Regulatory changes to data privacy are having an impact on advertising strategies. To continue learning about your customer journey, a good option is server-side tagging.
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Insights 1.
Digital Media

Get your Facebook conversion data back with Conversions API

Facebook Conversions API (CAPI) offer scope for marketers to collect accurate, conversion data despite the iOS 14 update to Facebook Ads.
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Insights 1.
Analytics & Data

Customer Data Platforms (CDP): What you need to know

A customer data platform (CDP) is a prebuilt software system that centralises customer data from all digital touchpoints, making it available for campaigns and other marketing initiatives.
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News

Omnicom Media Group takes its TRKKN Analytics and Cloud consultancy to Australia and New Zealand

Omnicom Media Group (OMG) Australia & New Zealand, has announced it has launched TRKKN as its dedicated Google Marketing Platform and Google Cloud Platform consultancy in Australia and New Zealand.
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Analytics & Data

The Digital Marketer’s Guide to Privacy Enhancing Technologies (PETs)

Privacy Enhancing Technologies (PETs) have advanced over recent years to become essential to marketing strategies that align with the new privacy and regulatory laws.
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Development

The benefits of a Sitecore DXP upgrade

In the current digital climate, savvy customers with heightened expectations and increased levels of engagement have become the norm, making it necessary to upgrade your Sitecore DXP to stay ahead of the competition.
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Insights 1.
Development

Choosing Kontent.ai as your Headless CMS

Kontent.ai is a headless CMS, which was first introduced into the marketplace by Kentico Software. Now, it's independently operational, and a CMS that is well worth considering when choosing a headless CMS.
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Insights 1.
Analytics & Data

Google Analytics (GA4) Transition Deadline Pushed Back for Enterprise Customers

The sunset date for Universal Analytics 360 (premium) licenses has been pushed back from October 1st, 2023.
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Insights 1.
SEO

Google Helpful Content Update December 2022

Google’s latest Helpful Content System update is the first since August 2022.
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Insights 1.
News

2022 Yearly Wrap-up

It’s a wrap! The highlights from 2022.
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Insights 1.
Analytics & Data

The Power of the Deck - Presentation Design and Dashboards

The insights we glean from data only become useful when we can effectively communicate them to our audience, and most of the time, words alone just aren’t enough.
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Technology

Marketing Technology Announcements From Salesforce, Google, Kentico, and Sitecore - Q4 2022

Download the latest MarTech Capability Matrix that includes all the recent changes in the evolving MarTech space.
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Development

Chevron Renaissance named Kentico Site of the Month

Precision Group had multiple websites that needed to be upgraded to Kentico Xperience 13, to make most from its Digital Experience Platform (DXP) features.
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Digital Marketing Strategy

Effective Online Reputation Management

An effective reputation management strategy will protect your digital footprint from becoming a liability.
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Development

Upgrade your Kentico Xperience

With the constantly changing digital landscape it is important to stay up-to-date all the time and the same applies on your Kentico platform as well.
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Technology

Streamline your marketing process with an efficient MarTech stack

What is a MarTech stack and why is it vital to any successful marketing strategy?
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News

Efforts to attract and retain talent must now go above, and beyond

Employers that want to get the most out of their people don't just need to offer them purpose, belonging, and inclusion in the workplace, they need to show they're doing "more" beyond it.
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Content & Design

Why you should conduct a Website UX Audit

Forrester research indicates that the ROI on UX investments is nearly 9,990%. Can you afford not to take a UX audit and assessment?
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eCommerce

Building a Winning Retail eCommerce Strategy

How to leverage the eCommerce boom through data led strategies.
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Analytics & Data

Google Analytics 4 (GA4) Frequently Asked Questions

GA4 FAQs: The features, key differences to Universal Analytics and what these means for marketers.
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Analytics & Data

The future of attribution modelling – attribution without cookies

Learn about cookie deprecation’s impact on attribution modelling and the platforms and tools that are the future of attribution.
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News

David Jones appoints Resolution Digital as its media agency

Australia’s leading premium omnichannel retailer, David Jones, has appointed Resolution Digital as its media buying agency, following a competitive pitch process.
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SEO

Benefits of Integrating Paid and Organic Search Strategy

Successful search campaigns are cross-collaborative and integrate organic and paid search to deliver better reach and visibility for your brand.
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Resolution Digital strengthens its senior leadership team

Brylie Moncur has been appointed as General Manager of Solutions, Stelios Moudakis has been appointed as Head of Queensland, and James Hanley has been internally promoted to Head of Melbourne.
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Development

Create real value for customers with ChatGPT

What’s behind the ChatGPT hype? And how can we use it to our advantage, especially for better customer experience and service?
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SEO

Protecting your website from AI content scraping

Don't let ChatGPT harm your content and SEO - find out how to protect your website from scraping and unauthorised usage with these simple steps.
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News

Resolution Digital wins Microsoft Advertising APAC Agency of the Year

Resolution Digital has taken home the Microsoft Ads Agency of the Year Award for the APAC region once again, making it the second consecutive year, and third time in recent years.
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eCommerce

Retailer Media Next: Mi3 Report supported by Resolution Digital

In-depth interviews with over 25 marketers, retailers, platforms, agencies, and analysts have been conducted to provide cross-industry insight into what lies next for the future of shopper media in Australia.
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eCommerce

A practical guide to win at Amazon Marketplace

Amazon Marketplace is the most popular choice among successful retail brands. Let's explore why it could be the best choice for you.
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News

Customer Experience Summit NSW 2023: Is evolution now the new transformation

The Customer Experience (CX) Summit New South Wales brought experts and professionals from various industries to discuss and share their own insights on customer experience and network in person.
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eCommerce

How can you be better, faster, and stronger in an eCommerce landscape

The pandemic caused unprecedented levels in online shopping. Now, retailers must focus on customer retention by enhancing the online consumer experience and keeping content relevant.
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Technology

Use Intercom to leverage AI for customer results

There is a lot of hype around AI. It's everything, everywhere all at once. But how can you zero in on something which leverages the power of Large Language Models immediately to improve support for customers?
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SEO

Is SEO the key to marketing in an economic downturn

SEO can be an effective strategy during economic uncertainty and can increase the visibility of your website, build credibility, trust, and even adapt to changing consumer behaviour.
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News

Torrens University & Resolution Digital bolster Partnership

Torrens University has appointed Resolution Digital as its media agency, making Resolution Digital a full-service digital partner of Torrens University.
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SEO

Discover the difference between local and traditional SEO in this guide to local SEO

As more consumers turn to search engines to find local products and services, it has become increasingly important for businesses to optimise their online presence for local search visibility.
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Digital Media

How prepared is your business for a cookieless future

As Google and Apple continue to prioritise user privacy, marketers must also shift their focus to a first-party data strategy in order to remain competitive and profitable.
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Digital Media

The biggest APAC trends influencing the future of search marketing

The current shift is seeing non-traditional search platforms becoming an entry point for search, as opposed to supplementary layer to validate initial consideration.
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Analytics & Data

Preparing for Universal Analytics (UA)’s farewell: Advanced Google Analytics FAQs explained

Navigating the GA4 Transition: Your FAQs answered as we bid farewell to Universal Analytics (UA).
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Content & Design

The relationship between Accessibility & Inclusion in Digital Design

Welcome to the world of accessible design! In today's digital landscape, ensuring that your website is user-friendly for everyone is paramount.
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News

Aspen Pharma appoints Resolution Digital as its Search agency of record

Resolution Digital has expanded its remit as Aspen Pharma’s search agency partner for Aspen’s house of brands.
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Technology

Understanding MarTech priorities for CMOs during economic headwinds

Our Managing Director, Matthew Keegan shares his insights on the biggest MarTech priorities for CMOs during economic uncertainty.
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SEO

What is SEO? Your Complete Guide to Search Engine Optimisation

SEO is a crucial component of any successful online marketing strategy.
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Technology

Don’t Let The Sun Set On You - Prove CRO Before It’s Too Late

Google Optimize is scheduled to sunset in September of this year, so make sure you’re not caught in the dark.
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eCommerce

The benefits of SEO for D2C eCommerce brands

All you need to know about an eCommerce SEO strategy, to increase organic traffic to your website.
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News

Resolution Digital wins Employer of Choice Award for 9th year running

Resolution Digital has once again been acknowledged as an Employer of Choice (EOC®) in The Australian Business Awards (ABA) 2023.
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News

ZHIK appoints Resolution Digital as its Digital Marketing Agency

ZHIK has appointed Resolution Digital as its full-service digital marketing agency to push the boundaries of what’s possible across their digital marketing efforts.
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eCommerce

Amazon's Prime Big Deal Days: An Insider's Guide to Grabbing the Best Deals

Everything you need to know about Amazon’s Prime Big Deal Days 2023.
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Content & Design

Benefits of Design Thinking for Business Growth and Marketing

The demand to deliver new, alternative solutions to the challenges of today, drive growth and create value for customers is putting greater emphasis on innovation and creative problem solving.
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Technology

Advanced ChatGPT Guide: Boost your results with Priming

Artificial Intelligence (AI) has significantly influenced the way people work, especially marketers. Chatbots such as ChatGPT are becoming essential tools for marketing teams to increase efficiencies.
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News

Resolution Digital wins B&T Best Digital Services Award for second consecutive year

Thrilled to share that we’ve won the B&T Best Digital Services award for the second year in a row!
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Analytics & Data

Understanding the impact of User Trackability decline- Feb 2024

User Trackability is getting stricter, and based on our proprietary research, we are seeing browser trackability drop to 47% on average in the last 15 months. The new report helps marketers understand what it means for remarketing, conversion tracking and more.
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Analytics & Data

Attribution modelling in a Cookieless World

Marketing attribution modelling allows credit to be allocated to the marketing channels and touchpoints that made a lead convert. With ROI Optimiser, you can gather all the data sets that have up until now been dependent on third-party cookies.
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SEO

Impact & analysis of Google's Algorithm Updates - March - April 2023

In this comprehensive guide we look at Google's March and April 2023 Core Algorithm Updates and understand how we can use the changes in our favour to boost our seo clients search rankings, enhance online reputation, and outperform competitors.
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News

Digital Agency Highlights of 2023

Before we mark a new year, let’s rewind on the highlights of 2023.
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Digital Media

Media Supply Chain Transparency: What it is and why it matters

In today's digital age, media supply chain transparency has become an increasingly important issue in the world of advertising.
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News

Resolution Digital wins Microsoft Advertising Client Partnership Team of the Year Award

Resolution Digital has won Microsoft Advertising's Client Partnership of the Year with Australasia's leading department store, David Jones.
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Technology

2024 AI & Customer Service Trends Event Highlights

The latest AI trends that are transforming how brands interact with their customers.
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News

Poolwerx appoints Resolution Digital as full stack digital media agency

Australia's largest pool and spa maintenance network, Poolwerx, has appointed Resolution Digital as its full stack agency to help drive its digital goals for the future.
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SEO

Navigating Google's latest algorithm updates: how outdated SEO Strategies do more harm than good

Dive into our guide on Google's latest algorithm updates and effective tactics for today's digital landscape.
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News

Resolution Agency appoints Head of Investment to expand media offering

We have appointed Sarah Truong as Head of Investment, to lead the agency’s investment product.
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News

Resolution Digital Partners with Longtail UX

Digital-first agency, Resolution Digital has partnered with Customer Acquisition Platform Longtail UX (LUX).
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SEO

First Input Delay (FID) to Interaction to Next Paint (INP): What does it all mean

Google's latest Core Web Vitals change has arrived.
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News

Resolution Digital wins El Jannah

From feeding hungry locals in Granville during the late 90s, El Jannah has quickly derived a cult following for its legendary Lebanese-Australian charcoal chicken and even more renowned garlic sauce.
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News

Resolution Digital wins The a2 Milk Company’s website account

The a2 Milk Company (a2MC) has partnered with leading digital-first marketing agency, Resolution Digital as its dedicated global website agency, following a competitive pitch process.
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Technology

Understanding third-party cookie deprecation and Google's Privacy Sandbox

How do you get ahead of third-party cookie deprecation?
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Introduction to media supply chain transparency: What it is and why it matters

In today's digital age, media supply chain transparency has become an increasingly important issue in the world of advertising. Media supply chain transparency refers to the process of making the flow of money and data in the advertising ecosystem more visible and understandable. It is important because it ensures that advertisers are getting what they pay for, publishers are getting paid what they are owed, and consumers are not being taken advantage of.
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News

Resolution Digital wins myPlates media account

Following a rigorous competitive pitch of five shortlisted agencies, Resolution Digital has been chosen as personalised number plates business myPlates’ traditional and digital media and SEO agency.
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Digital Media

Google Search API Leak: Top 5 Key Findings for Marketers (2024)

Google may have accidentally leaked SEO secrets, and experts Rand Fishkin & Mike King have revealed key findings. We share the top 5 takeaways for marketers to maximise their website's ranking and SEO performance.
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News

Resolution Digital wins 2x Gold at Cannes in Cairns

Not one but two Gold Crocodile Awards at Cannes in Cairns with MECCA.
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SEO

What does the future of search look like for brands

As generative AI becomes more common in top search engine results, brands need to shift their focus. To stay prominent in the changing landscape of AI-driven overviews and chat-style search results, they must understand how to deliver genuine value to consumers, not just relevant answers.
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Analytics & Data

Google’s Cookie U-Turn: A Temporary Reprieve or False Dawn

Cookies haven't disappeared & neither have your privacy efforts.
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News

Storyblok Partner of the Month

We're thrilled to share that Resolution Digital has been recognised as Storyblok's Partner of the Month for August 2024.
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News

Resolution Digital partners with City Fertility Group

Leading IVF and fertility group, City Fertility has appointed digital-first marketing agency, Resolution Digital as its Media Agency of Record.
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SEO

Benefits of Evergreen Content for SEO Success

Evergreen content – a powerful content marketing strategy that delivers long-term value and fuels consistent website growth.
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SEO

Google’s AI Overviews: The New Frontier in SEO and What It Means for your Strategy

During Google’s annual I/O 2024 event on May 14th, a significant announcement was made that would reshape the future of search: the rollout of AI Overviews (AIO) across the U.S. market.
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SEO

How Longtail UX (LUX) has built a game-changing SEO tool in Australia

Resolution Digital partners with Longtail UX (LUX), Australia's leading Customer Acquisition Platform for enterprise brands.
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News

Resolution Digital wins Employer of Choice Award for 10th year in a row

Resolution Digital has been selected as an Employer of Choice in The Australian Business Awards 2024.
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Technology

5 Key MarTech Priorities for CMOs in 2025

As economic conditions tighten, CMOs are prioritising MarTech solutions that deliver tangible results. The way forward is to optimise your existing stack, leverage first-party data, and build resilience for long-term success.
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Technology

The WordPress Controversy: Is Composable Architecture The Way Forward

Composable architecture is reshaping web development, offering a flexible alternative to traditional CMS platforms like WordPress.
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Digital Media

How to Select a Media Strategy Agency

Selecting a media strategy agency can come with its challenges. We have put together the top tips to consider when choosing your media strategy agency.
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Optimisation

2023 CRO Trends: Optimise Your Website to Maximise Your ROI

Organisations are spending around 92x more on traffic-driving activities than converting traffic into customers.
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Optimisation

Why advanced personalisation is your businesses’ key to delivering a great customer experience

Our GM of Digital Innovation, Melanie Burlett shares her insights into personalisation and why brands should be lapping it up to deliver great customer experiences.
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Optimisation

Companies Take CRO More Seriously But Still Struggle

The tech is there but stakeholder collaboration is the biggest challenge.
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Optimisation

Google De-indexing Issue

Webmasters and SEOs became aware of a widespread technical issue with Google’s indexation as of Thursday, April 4th, 2019.
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Optimisation

Get scientific with these multivariate testing best practices

While you don’t want to test every possible idea, you also don’t want to ignore ones that could impact conversion rates. So use multiple data sources.
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Optimisation

How CRO is shaping Omnichannel and Personalisation Strategies

Discover how to navigate the cookie-less future, leverage marketing automation, and drive exceptional results in this episode of the CRO Wizards, with VWO.
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Optimisation

How to run a conversion audit

The key to successful website optimisation is to understand your customers. Conversion auditing will allow you to extract the insights to optimise the website experience.
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Optimisation

Omnichannel Optimisation is a non-negotiable for brands

As consumers continue to engage with brands via more channels than ever, savvy marketers must shift their attention from website optimisation to holistic omnichannel optimisation to drive conversions.
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Optimisation

Improve conversion rates through research and experimentation

By combining quantitative and qualitative datasets, you can improve customer experience through effective experimentation.
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Optimisation

Best practices for effective, converting pop-ups

Pop-ups can be annoying for consumers, but if delivered effectively, they are an essential part of any digital marketing strategy.
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Digital Media

Google AI Overviews & Paid Search: What You Need to Know

Since AI Overviews have been rolled out into search results, paid ads have been impacted.
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Optimisation

What is CRO’s true impact on ROI

Conversion Rate Optimisation (CRO) can help you improve website or app performance and drive sales. Learn what CRO is and how to avoid common pitfalls to increase your ROI.
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Resolution Digital has won the Best Digital Service award for the third year running

The B&T Best Digital Services Award recognises our commitment and ongoing efforts to help our clients achieve remarkable results amidst the evolving digital landscape.
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Technology

How to Build a Composable MarTech Stack

The digital marketing landscape is evolving rapidly, creating new opportunities for businesses to connect with their audiences.
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