Netflix announces Microsoft partnership.

Unlike its competitors Google (YouTube) and Comcast (NBC’s Universals Peacock), Microsoft doesn't have its own streaming service. This partnership is the first step into the television streaming industry for Microsoft.

Last month, Microsoft completed their acquisition of AT&T's Xandr Inc (formerly known as Appnexus), which includes both their SSP business and Xandr DSP.

What does it mean?

At this early stage, it remains unclear whether access will be available via the Xandr DSP or via the Microsoft Ads Platform, but this does bring an added dimension to the earlier acquisition.