Resolution Digital partners with Longtail UX (LUX), Australia's leading Customer Acquisition Platform for enterprise brands.
image souce: longtailux.com
This strategic collaboration will help our eCommerce clients launch thousands of smart pages at scale.
Building high-quality, highly ranked landing pages to tap into the long tail of search is a challenge that many marketing teams face, especially those with large product catalogues and custom websites.
Thanks to LUX’s one-of-a-kind software, however, how enterprise brands create and scale their landing pages for SEO has changed completely.
Our Chief Product Officer, Mohammad Heidari Far spoke with Founder of Longtail UX, Andreas Dzumla to discuss how LUX works, why it’s the leading customer acquisition platform for enterprise brands, and where the future of SEO in Australia is headed.
“Through ingenuity and iteration, our software now dramatically shortens the time to market for great category pages, whether you need a few hundred or a hundred thousand of them. As we all know, highly ranked, multi-product, category landing pages are traffic superhighways to generate revenue and great ROI from your digital assets ultimately,” says Dzumla.
Is there a similar tool available in the Australian marketplace?
There aren’t any similar tools which match LUX's expertise in the Australian market, he says.
“We have a rich history of collaborating with some of Australia's biggest brands, demonstrating the trust and value we bring to the table. Partnering with leading agencies further enhances our capabilities, allowing us to deliver solutions that meet their clients' needs. This combination of proven experience and strategic alliances ensures that LUX remains at the forefront of innovation and success in the Australian market.”
What makes Longtail UX unique?
Whilst there are many Customer Acquisition platforms out there, LUX offers unique features such as agency logins, streamlining workflow and enhancing efficiency for managing multiple accounts seamlessly.
Moreover, the fast integration, including a convenient Shopify app, ensures quick and disruption-free implementation.
“While competitors may offer similar solutions or only some part of our solution, our focus on innovation, user-friendly features, and commitment to customer success make us a valuable partner in the digital marketing landscape. Our localised expertise in the Australian market ensures tailored solutions to meet the unique needs of businesses operating within this specific marketplace, a distinction that sets us apart from competitors, as there are none with our experience in the Australian eCommerce market.”
What does the future of SEO look like for enterprise brands?
The future of SEO, in this ever growing, AI powered and zero click world is going to be exciting.
Although it is not possible for us to predict exactly where Google will head next, we can make an intelligent guess based on the trends that we have seen over the years.
Overall, SEO is not going anywhere, it would be as important as it ever was for organisations around the world. Here are a few things which Dzumla believes would make an impact:
E-E-A-T still dominates Google’s priority
Experience-Expertise-Authority-Trustworthiness. Google has always emphasised on websites showing these three main objectives, and have subsequently ranked them higher. We all remember Google’s core update in March early this year, which happens to be one of the biggest algorithm updates in Google’s history. E-E-A-T was on the top of the list when it comes to considering search rankings, even fighting off an onslaught of spammy sites.
SGE and the AI revolution
You have to address the elephant in the room when it comes to the future. Google has already made steps to fuse in the advent of AI with their Search Generative Experience which they launched this year. But when it comes to AI and SEO, there needs to be a human and AI balance to fine tune the automation. Which is why marketing automation tools such as the one Longtail UX offers get organisations the best of both worlds.
How should websites prepare for a future dominated by generative search in eCommerce?
We know that generative search will revolutionise how customers find products. To prepare for this shift, Dzumla suggests that businesses should focus on the following:
1. Optimise for intent, not just keywords:
Generative search emphasises understanding the user's intent behind a query. While keywords remain important, prioritise providing comprehensive product information, high-quality visuals, and clear value propositions.
2. Personalise the search experience
Tailor product recommendations and search results based on user behaviour and past purchases. Generative search thrives on personalisation, catering to individual needs.
3. Prioritise user-friendly navigation
Even with advanced search capabilities, users may still browse categories. Ensure your website has a clear and intuitive navigation system that complements generative search by allowing easy exploration of product categories and variations.
4. Embrace conversational interfaces
Consider integrating chatbots or voice assistants powered by generative models. This enables users to interact with your website in a more natural way, asking questions and receiving personalised product recommendations directly.
5. Invest in high-quality content
Content such as detailed product descriptions, blog posts, and user reviews enriched with relevant keywords will be crucial for search engines to understand your products and their value proposition.
By focusing on these areas, websites can position themselves for success in a generative search-driven future. Longtail UX can be a valuable partner in this process, helping eCommerce businesses automate tasks, personalise the user experience, and optimise their website for the evolving search landscape.
If you’d like to improve your SEO ROI at scale with the help of Longtail UX software, reach out to us for a complimentary SEO consultation.
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