Benni Lucas

Head of Marketing Technology

With a decade of experience in all things MarTech, and a proven track record of driving business outcomes through effective and strategic digital transformation projects, Benni advises clients on how to maximise ROI from their MarTech stack.

His expertise and innovative thinking has resulted in some of the most successful partnerships and results with our clients such as Torrens University Australia, and SeenThis.

Expertise

Marketing Technology Solutions

Need help with your MarTech stack?

Contact Benni Lucas

Articles

Technology

How to Build a Composable MarTech Stack

The digital marketing landscape is evolving rapidly, creating new opportunities for businesses to connect with their audiences.

Technology

5 Key MarTech Priorities for CMOs in 2025

As economic conditions tighten, CMOs are prioritising MarTech solutions that deliver tangible results. The way forward is to optimise your existing stack, leverage first-party data, and build resilience for long-term success.

Optimisation

How CRO is shaping Omnichannel and Personalisation Strategies

Discover how to navigate the cookie-less future, leverage marketing automation, and drive exceptional results in this episode of the CRO Wizards, with VWO.